Associate Creative Director Performance Marketing
Associate Creative Director Performance Marketing
Posted on :
06-04-2025
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1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
06-04-2025
Job Description
Bespoke Post is a lifestyle brand driven by the spirit of discovery. Through our awardwinning subscription program ecommerce shop and editorial content we shine a light on quality products small brands and interesting people that spark curiosity and inspire new richer experiences.
After 11 years in business and hundreds of thousands of members we know our best days are still ahead of us. Joining Bespoke Post means being part of a smart collaborative and ambitious team and being able to have an immediate impact on a growing company.
Were looking for an Associate Creative Director to oversee all of our directresponse advertising for Bespoke Post as well as our two satellite brands Halfday Travel and Line of Trade. Youll be responsible for concepting copywriting and overseeing of our advertising across our paid social channels (Facebook Instagram YouTube TikTok etc.. Youll manage a team of inhouse editors as well as 3rd party agencies and content creators.
Well need someone who can quickly learn whats working and whats not generate new creative ideas at scale and ultimately produce new ads that bring in customers. We do a lot of testing here and youll work closely with our growth marketers to make sure were optimizing on the content we put out to ensure it performs. This person will report directly to our Chief Creative Officer and will work out of our NYC office 3 days per week.
You will:
- Oversee creative for direct response growth marketing across all channels including: Facebook Instagram TikTok YouTube Google X as well as influencer and affiliate channels
- Concept produce and test new direct response ads that better capture consumers attention and lead to greater conversions
- Partner with Marketing Strategists to plan and execute creative strategies specific to each channels needs and identify which top performing creatives should be iterated and versioned further for greater ROI
- Develop testing and versioning matrixes for Creative team to produce while defining clear goals and priorities each week
- Give postproduction creative direction to our video editors and assign them projects as they each aim to create 20 assets per week (often strategic variations of a few concepts)
- Manage our external agency partners to procure new content for use in our ads and craft creative briefs for our influencer and usergenerated content (UGC) partners
- Collaborate closely with the rest of the creative and marketing team to discuss acquisition strategy and leverage other creative productions and campaign plans
- Develop compelling messaging frameworks for all of our ads
- Write scripts headlines and ad copy across platforms
- Work out of our New York City office in a hybrid model 3 days per week
The ideal candidate:
- Has 7 years experience concepting writing and producing direct response ads in a fastpaced and high volume environment such as a paid social creative agency or an inhouse growth team at a DTC brand
- Demonstrates a strong understanding of the growth marketing landscape and knowledge of directresponse trends and best practices for each channel
- Has a distinct sense of what makes an ad stand out or perform within very cluttered social feeds and competitive bidding environments
- Has a nimble and spy drive for testing down and dirty concepts quickly before further refining and iterating
- Has experience managing video editors and 3rd party content creators.
- Can inspire team members to push their ideas and develop their skills while still delivering a high volume of content weekly.
- Is resourceful in repurposing existing video content (such as UGC influencer unboxings lifestyle shoots)
- Is very organized with the ability to track multiple creative tests simultaneously and parse through the creative needs for various channels while defining clear goals and priorities for the Growth Creative Team each week
- Is technically proficient to execute rough video edits for proof of concept and messaging tests
- Has experience with video shoots overseeing script and talking points and directing testimonial style interviews
Bonus points for:
- Familiarity with Facebook Ads Manager
Compensation benefits & perks:
- Competitive base salary
- Company equity
- Opportunity for annual bonus
- Health dental vision disability and life insurance with FSA options and access to One Medical Health Advocate Teladoc KindBody and Talkspace
- Unlimited vacation time
- 401k with nonelective company contribution of 3
- $250 per month home office allowance
- Up to $500 per year learning allowance
- Paid parental leave
- Flexible schedule
- Up to $500 annual 1:1 donation match
- A free Bespoke Post box each month plus additional discounts
- Regular team learning social and wellness events
$125000 $150000 a year
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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