Marketing Market Access Trainee

About This Role

The Marketing & Market Access Trainee is responsible for understanding and learning about Marketing programs targeted towards physicians nurses and other healthcare professionals as well as supporting the development of Value & Access (V&A) programs aimed at hospital pharmacists. Furthermore he/she will enhance selfskills by actively contributing to the design and delivery of impactful marketing strategies and aligned innovative tactical programs all within a defined budget for a designated set of products. In addition the trainee will support the implementation of initiatives and contribute to maximizing the V&A strategy.

Moreover the trainee will recognize the value of external stakeholders by assisting in the development of close relationships and collaborative projects with Key Opinion Leaders across both MS and Rare Diseases areas. Similarly he/she will comprehend the importance of effective communication with the field force driving business results by enhancing their performance through the implementation of tactical plans.

Additionally the role involves providing full support for the omnichannel strategy across all brands ensuring the seamless delivery of operational requirements. Lastly the trainee will master Biogens key management software systems and contribute to the successful of all related activities.

What Youll Do

• Acquire knowledge on strategic market planning analysis by learning how to identify foreseeable threats to avoid and opportunities to pursue environmental analysis customers engagement product features on which the business will compete market segmentation and positioning analysis
• Learn how to take the strategy into tactics through campaigns marketing materials national projects. Coordinate events at congresses and other meetings. Manages the annual budget according to guidance and affiliate objectives.
• Provide full support on the implementation of business activities by mastering the internal systems and the Compliance requirements. Make a close collaboration with the field force by identifying and delivering added value to their daily needs.
• Collaborate on the definition and implementation of the omnichannel activities across all brands (eg: Biogen Linc contents VAEs Broadcast emails field force materials etc) and learn how the digital strategy is implemented
• Understand the V&A concepts and contribute to the development of V&A strategies for new and existing therapies. Support the preparation of value dossiers and other V&A field materials and acquire knowledge on this field!
• Support the coordination of V&A events at Congresses and other meetings. Support the management of the V&A annual budget according to guidance and affiliate objectives.

Qualifications :

Who You Are

You are a dynamic highly motivated individual ready to kickstart your career with a unique opportunity to work across Marketing and Value & Access in the pharmaceutical industry. With a background that blends intelligence strong communication skills and a methodical approach you bring a fresh perspective and a keen eagerness to learn.

Required Skills

• Bachelors degree in Pharmaceuticals / Life Sciences Marketing or other relevant area.
• At least 1 year of experience on sales or marketing management preferably in the Neurology/CNS field.
• Experience or ability to learn CRM analysis and omnichannel activity implementation.
• Handson experience or aptitude for using digital tools like CRM systems Veeva and omnichannel platforms.
• Ability to perform regular CRM analysis and track performance metrics to inform strategies.
• Proven ability to work effectively with crossfunctional teams including Commercial Medical and V&A teams.
• Analytical mindset to identify propose and implement innovative solutions in marketing and digital strategy.
• Commitment to acquiring knowledge in marketing omnichannel strategies and pharmaceutical brand management.

Additional Information :

Why Biogen

We are a global team with a commitment to excellence and a pioneering spirit. As a midsized biotechnology company we provide the stability and resources of a wellestablished business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning growth and expanding their skills. Above all we work together to deliver lifechanging medicines with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds cultures and perspectives make us a stronger and more innovative company and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.