Senior Marketing Specialist
Senior Marketing Specialist
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Job Description
ABOUT THE SENIOR MARKETING SPECIALIST BRAND & DIGITAL ROLE :
We are seeking a resultsdriven and creatively curious Senior Marketing Specialist to join our highperforming team. This role is designed for someone passionate about building a strong brand presence analyzing performance and innovating beyond the ordinary. If you enjoy crafting meaningful campaigns diving into metrics testing strategies and continually learning what works this is your opportunity to make a lasting impact.
This role requires someone with exceptional communication analytical thinking and the ability to transform ideas into measurable outcomes. Youll focus heavily on driving engagement visibility and growth with a focus on exceptional storytelling social media strategy and datadriven decisionmaking.
Were not looking for someone who merely posts on social media. Instead this is a critical role that will strategize test and innovate across digital platforms to build an exceptional brand presence.
KEY RESPONSIBILITIES :
- Strategic Social Media & Digital Marketing: Develop and execute highquality campaigns for social media email and web that drive measurable results and elevate the brand.
- Performance & Analytics: Regularly monitor test and analyze campaign data including engagement rates conversions and ROI to optimize strategies.
- Competitive Research: Stay naturally curious and proactive by evaluating campaigns in other industries identifying trends and experimenting with creative approaches.
- Content Creation & Storytelling: Work with the broader team to craft impactful onbrand messaging that resonates across target audiences.
- Collaboration: Support and train team members including WIN franchise owners to execute campaigns effectively. Act as a strategic advisor for local marketing initiatives.
- Campaign Innovation: Continuously test and refine campaigns messaging and formats to find innovative ways to engage customers and grow the audience.
- Brand Consistency: Ensure the brand voice tone and aesthetics remain cohesive across all digital and offline touchpoints.
REQUIRED QUALIFICATIONS :
- Education: Bachelors/Masters degree in Marketing Business Communications or a related field.
- Experience: 35 years of proven experience in digital marketing with a focus on social media strategy analytics and performance marketing.
- Curiosity and Initiative: A natural curiosity to ask whats working and why and a proactive approach to research learn and apply insights.
- AnalyticsDriven: Ability to interpret metrics identify opportunities and create A/B testing strategies to optimize performance.
- Exceptional Communication: Strong writing and verbal communication skills with an eye for quality and detail in content.
- Creativity Meets : A proven ability to brainstorm innovative ideas and implement them effectively.
- Tech Savvy: Proficiency in marketing tools and platforms including analytics dashboards SEO tools and content management systems.
- Work Ethic & Collaboration: A handson disciplined and integritydriven approach to work. Ability to thrive both independently and collaboratively.
WHY JOIN US
- Work in a highperforming collaborative environment that values curiosity creativity and excellence.
- Gain opportunities for growth and professional development in a fastpaced innovative team.
- Make a measurable impact by driving exceptional brand engagement and results.
- Enjoy a competitive salary and benefits package.
ABOUT WIN :
Founded in 1993 WIN is a highly innovative proptech company revolutionizing the real estate industry with cuttingedge software platforms and products. With the stability and reputation of a 30year legacy paired with the curiosity and agility of a startup weve been recognized as an Entrepreneur 500 company one of the Fastest Growing Companies and the Most Innovative Home Services Company.
OUR CULTURE :
At WIN we thrive in a collaborative performancedriven environment fueled by curiosity and impact. We believe in results teamwork and celebrating milestonesbig and small. Click here to learn more about our company and culture: Experience:
Senior IC
Employment Type
Full Time
Key Skills
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