drjobs Marketing Communications Leader

Marketing Communications Leader

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1 Vacancy
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Job Location drjobs

Avon Lake, OH - USA

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Our purpose at Avient Corporation is to be an innovator of materials solutions that help our customers succeed while enabling a sustainable world.

Innovation goes far beyond materials science; its powered by the passion creativity and diverse expertise of 9000 professionals worldwide. Whether youre a finance wizard a tech enthusiast an operational powerhouse an HR changemaker or a trailblazer in materials development youll find your place at Avient.

Join our global team and help shape the future with sustainable solutions that transform possibilities into realities. Your unique perspective could be the key to our next breakthrough!

We are seeking a dynamic and experiencedMarketing Communications Leader to lead and oversee the companys global marketing communication team. This pivotal role will be responsible for driving the development and of comprehensive marketing communications plans that elevate the Avient brand engage key stakeholders and support business growth initiatives. The Senior Manager will collaborate with senior leadership business units and crossfunctional teams to deliver impactful marketing strategies across all channels.

Essential Functions

  • Strategic Leadership:

o Develop and implement a global marketing communications strategy aligned with Avients overall business goals and objectives.

o Lead the marketing communications team providing guidance mentorship and direction to ensure effective of all projects.

o Collaborate with senior leadership to identify key business priorities and translate them into actionable marketing communication plans.

  • Brand Management:

o Ensure consistency and integrity of the Avient brand across all internal and external communication platforms.

o Oversee the development and of messaging and positioning strategies to strengthen brand awareness reputation and customer loyalty.

  • Public Relations and Media Relations:

o Build and maintain strong relationships with key media outlets and industry influencers.

o Manage public relations efforts including press releases media outreach and crisis communications.

o Drive thought leadership initiatives to position Avient as an industry leader in innovation and sustainability.

  • Digital Marketing & Content Strategy:

o Lead the development and of digital marketing campaigns including social media content creation and website management.

o Ensure content is optimized for search engines (SEO) and drives engagement with key audiences.

o Measure and analyze digital campaign performance to optimize ROI.

  • Internal Communications:

o Oversee internal marketing messaging to ensure alignment and engagement across the organization.

o Foster a culture of communication collaboration and transparency across all levels of the company.

  • Event and Trade Show Management:

o Plan coordinate and manage key industry events trade shows and corporate sponsorships.

o Ensure successful of events that enhance brand visibility and support sales and marketing objectives.

  • Budget & Resource Management:

o Develop and manage the marketing communications budget ensuring efficient use of resources and alignment with organizational priorities.

o Track key metrics and provide regular updates to leadership on performance achievements and areas of improvement.

  • CrossFunctional Collaboration:

o Work closely with sales product management and other key departments to develop and support integrated marketing campaigns and initiatives.

o Partner with global teams to ensure marketing communications strategies are tailored to local markets and customer needs.

  • Other duties as assigned

Education and Experience

  • Bachelors degree in marketing Communications Business or related field; MBA or advanced degree preferred
  • Minimum of 7 years of experience in marketing communications with at least 2 years in a leadership role ideally within a global B2B or manufacturing environment.

Additional Qualifications

  • Proven experience in brand management public relations digital marketing and content development
  • Strong leadership and team management skills with the ability to collaborate effectively across functions and geographies.
  • Exceptional written and verbal communication skills with an ability to craft compelling messaging for diverse audiences.
  • Analytical mindset with experience in using data to drive marketing decisions and measure performance.
  • Expertise in project management budget management and multichannel marketing strategies.
  • Experience with digital marketing tools CRM systems and marketing automation platforms.

We believe that all of our global employees are leaders and that the six most important behaviors for driving our strategy and culture are the same no matter if an employee is a leader of self a leader of others or a leader of the business.

By playing to win acting customer centric driving innovation and profitable growth collaborating seamlessly across Avient and motivating and inspiring and developing others and yourself you will accelerate your ability to achieve Avients strategic goals to meet our customer needs and to accomplish your career goals.

At Avient we believe a wide variety of thoughts ideas and
backgrounds gives us the creativity to be successful in a rapidly
changing world. In support of this we stress equality of opportunity
for all qualified individuals in accordance with applicable laws.
Decisions on hiring promotion development compensation or
advancement are based solely on a persons qualifications abilities
experience and performance.

Avient is an equal opportunity employer. We maintain a policy of nondiscrimination
in providing equal employment to all qualified
employees and candidates regardless of race sex sexual orientation
gender identity age color religion national origin disability genetic
information protected veterans status or other legally protected
classification in accordance with applicable federal state and local
law. If you need an accommodation because of a disability to
complete an online application please contact the Avient HR Team
by emailing

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Employment Type

Full Time

Company Industry

Department / Functional Area

Marketing

About Company

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