Business Marketing Lead
Business Marketing Lead
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$ 135000 - 203000
1 Vacancy
Job Description
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves live in the moment learn about the world and have fun together. The Companys three core products are Snapchat a visual messaging app that enhances your relationships with friends family and the world; Lens Studio an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses Spectacles.
The Creative & Marketing team at Snap articulates and brings to life who we are as a brand why we exist who we serve and what value we have to offer. They are on a mission to build a bestinclass international marketing organization. With functions spanning global business and consumer marketing consumer insights creative brand marketing and marketing operations the team enables and activates marketing initiatives across the entire Snap Inc. ecosystem.
Were looking for a Business Marketing Lead to join Snap Inc! Working from our New York office youll lead B2B marketing initiatives for the CPG vertical in North America.
As a member of the Business Marketing team your mission is to educate inspire and ultimately help grow our vertical business. You will support and execute marketing programs that amplify the Snapchat brand and value proposition through worldclass creative. Working from the New York NY office youll develop and execute a verticalized marketing plan inclusive of sales marketing collateral content marketing and events that leverage our own platform and products to educate and inspire advertisers to partner with Snapchat. This is a highly crossfunctional role working across multiple teams. This position reports to the Senior Manager Business Marketing (North America).
What youll do:
Contribute to the North America marketing strategy to engage Snapchatters at scale and showcase how marquee brands use Snapchat to connect with their customers
Use your marketing social and/or digital media experience to position Snapchats product solutions for the key business objectives of the CPG industry.
Develop and manage marketing programs and campaigns across multiple channels including paid media web and social channels marketing events agency takeovers and more.
Develop tailored marketing collateral (narratives videos presentations case studies) to educate advertisers on Snapchats unique value proposition. Partner with the Global Marketing team to scale these efforts globally.
Increase advertiser consideration of Snapchat by executing educational events (large scale industry events)
Build strong working relationships with crossfunctional stakeholders and leaders across Creative & Marketing Sales Insights Product Marketing Comms Global Brand Experience and Legal.
Manage marketing budget and measure the effectiveness of marketing activities and the ROI of its expenditures
Monitor the competitive space industry news and trends to understand marketplace opportunities
Knowledge Skills & Abilities:
A deep proficiency for storytelling with experience translating insights product information and data into clientfacing marketing presentations
Ability to initiate and drive projects to completion with minimal guidance and to work independently as well as collaboratively in a team environment
Ability and experience thinking creatively communicating and presenting to large groups and a deep proficiency in brand building
Exceptional analytical and problemsolving skills
Ability to engage all levels of the organization with excellent relationship management abilities/strong interpersonal communication skills
Ability to handle conflict appropriately know when to delegate issues crossfunctionally and when to apply common sense
Excellent organization skills acute attention to detail ability to handle multiple tasks in a fastpaced and time sensitive environment
Excellent written and verbal skills and a strong sense of professionalism
Ability to effectively plan and manage projects for ontime delivery
Demonstrated ability to use data to inform decision making and improve results
Experience guiding creative production of campaigns printed collateral presentations websites videos and other marketing materials
Minimum Qualifications:
8 years of experience in a marketing role
Experience working in the CPG industry (either as a B2B marketer targeting CPG or as a marketer with the CPG industry)
Bachelors degree or equivalent experience
Preferred Qualifications:
B2B marketing experience developing strategy positioning and messaging for a brand or product in a marketing organization or advertising agency
Experience with digital media using advertising data to craft media strategy
Track record of success in domestic marketing or advertising roles building client facing programs and sales collateral and leading crossfunctional teams
Experience guiding creative production of campaigns printed collateral presentations websites videos and other marketing materials
A superb track record for project management executing multiple projects simultaneously at a high frequency
Keynote and Google Slides presentation development experience
Experience engaging at an executive level with crossfunctional groups
A passion for Snapchat and creativity
At Snap we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer and committed to providing employment opportunities regardless of race religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression pregnancy childbirth and breastfeeding age sexual orientation military or veteran status or any other protected classification in accordance with applicable federal state and local laws. If you have a disability or special need that requires accommodation please dont be shy and contact us at
If you have a disability or special need that requires accommodation please dont be shy and provide us some information.
Default Together Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster reinforce our values and serve our community customers and partners better through dynamic collaboration. To reflect this we practice a default together approach and expect our team members to work in an office 4 days per week.
At Snap we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer and committed to providing employment opportunities regardless of race religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression pregnancy childbirth and breastfeeding age sexual orientation military or veteran status or any other protected classification in accordance with applicable federal state and local laws. EOE including disability/vets.
Compensation
In the United States work locations are assigned a pay zone which determines the salary range for the position. The successful candidates starting pay will be determined based on jobrelated skills experience qualifications work location and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
The base salary range for this position is $142000$214000 annually.This position is eligible for equity in the form of RSUs.
Employment Type
Full-Time
