Global Marketing Director
Global Marketing Director
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Job Description
Kipling is looking for an exceptional Global Marketing Director to join our Global Brand Management team based in Antwerp Belgium.
At Kipling we are on a mission. To live a vibrant and colourful life go to places weve never been before. Be curious. Dare to live the life weve always wanted. Thats our mission and influences everything we do.
Lets talk about the role!
As the Global Marketing Director you will drive the marketing agenda across regions aligning with the Brand Vice President to build and execute the brand vision. You will ensure the development of the Kipling Brand through strategic planning and effective elevating brand awareness while supporting topline sales growth.
We expect that you will deliver unbeatable results fulfilling the following aspects of the Global Marketing Director role:
- Build the brand vision setting objectives strategies and a framework of tactics to ensure the development of the brand
- Establish brand positioning thanks to a strong business acumen to identify business needs and marketing trends by analyzing and interpreting sales data consumer insights competitive analysis etc.
- Manage the brand marketing & PR strategy and activation across EMEA APAC and AMER to support sustainable and profitable business growth as well as global consistency and local relevancy
- Ensure the development of our associates to create a positive growthfocused talent pool across specialties and regions
Operationally you will:
- Ensure highquality effective planning and of marketing activities
- Manage and own the global advertising budget
- Lead the global organization to deliver marketing plans tools and creative assets to support on and offline accounts
- Oversee the acquisition conversion and ROI of social media activities
- Manage the retail environment instore visual presence and activation
- Own the marketing component of the Go To Market strategy and manage crossfunctional collaborations between Marketing Sales Product and Retail both globally and locally
- In charge of all functions across the marketing department including Brand Channel Marketing Marketing Operations Social Media Creative Marketing Public Relations etc.
- Develop the marketing organization from a structural and talent development standpoint
Skills for Success
To succeed as the Global Marketing Director you must have a strategic and creative mind excellent organizational and interpersonal skills and a deep interest in the Kipling brand. We are looking for someone who can:
- Demonstrate strong business acumen and identify marketing trends
- Execute global marketing PR campaigns and instore activations
- Manage multiple projects in a fastpaced environment
- Proven track record in people management
- Solid and extended managerial marketing experience
- Successful in managing multiple projects in a fastpaced environment
- Excellent organizational and interpersonal skills
- Strategic and creative mind and enjoy bringing new ideas to the table
- Deep interest in the Kipling brand as well as an understanding of the industry
Whats in it For You
In the role of Global Marketing Director you will work with an international team gaining insights into global marketing strategies and consumer behavior. We will support you with training and networking opportunities across other functions and brands.
When it comes to benefits were the total package. You will enjoy:
- A supportive feedbackbased culture where respect and integrity guide us in what we do.
- An inclusive international environment where people of diverse backgrounds lifestyles and nationalities love working together.
- Being part of an iconic lifestyle brand in a multibrand multicountry organization.
- Onsite gym offering health and wellbeing initiatives breakout areas with complimentary drinks.
- A discount card with 50 on all VF brands.
Free to Be Inclusion & Diversity
As an equal opportunity and affirmative action employer VF is committed to supporting disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.
If you like what you have read and want to join our team then we would like to hear from you!
Required Experience:
Exec
Employment Type
Full-Time
