Head of Product Marketing Data Solutions
Head of Product Marketing Data Solutions
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Job Description
We are seeking a strategic and resultsdriven Head of Product Marketing Data Solutions to lead the gotomarket strategy and for our data solutions portfolio. This role sits at the intersection of product management marketing and strategic partnerships requiring a deep understanding of Integrations datadriven products target audiences and market dynamics. You will drive product positioning messaging and enablement strategies that empower our partner teams and strategic partners and ensure market success.
What youll be doing:
Product Positioning and Messaging:
- Develop compelling product positioning and messaging that differentiates our data solutions in the market.
- Translate technical product features into customerfocused benefits that resonate with target personas.
- Ensure consistent messaging across all customer touchpoints.
GotoMarket Strategy:
- Plan and execute product launches collaborating with crossfunctional teams including product management sales monetization and demand generation.
- Develop and manage gotomarket plans that align with business objectives and revenue targets.
- Conduct competitive analysis and market research to identify trends and inform strategy.
Sales Enablement:
- Create and deliver sales tools and training materials including pitch decks product demos and battle cards.
- Equip the sales team with the knowledge and resources needed to effectively position and sell data solutions.
- Partner with sales leadership to optimize leadtoclose processes.
Customer Insights and Market Analysis:
- Conduct customer interviews and gather insights to understand needs pain points and use cases.
- Analyze market trends competitive landscape and customer data to identify growth opportunities.
- Use insights to influence product development and marketing strategies.
Content Development:
- Collaborate with the content team to create highquality marketing collateral such as whitepapers case studies blog posts and webinars.
- Develop targeted campaigns to drive awareness engagement and adoption of data solutions.
API Integration and Technical Expertise:
- Collaborate with product teams to understand and communicate the capabilities of APIs within our data solutions.
- Develop marketing materials that highlight API features and their value to customers.
- Work closely with technical teams to ensure accurate representation of API capabilities in all external communications.
- Educate internal teams on API functionality and how it addresses customer needs.
Fortune 100 Partner Solutions Development:
- Collaborate with Fortune 100 partners to design and deliver tailored data solutions that address their unique challenges.
- Build strong relationships with key stakeholders within partner organizations to align product offerings with their strategic goals.
- Develop comarketing strategies and campaigns to amplify the impact of joint solutions.
- Showcase success stories and case studies of Fortune 100 implementations to highlight the value and scalability of our solutions.
Performance Measurement:
- Define and track KPIs to measure the success of product marketing initiatives.
- Use analytics to refine strategies and improve ROI.
- Provide regular updates and reports to key stakeholders
Who you are:
- Your expertise should include strategic planning proficient communication and cooperative efforts supported by a detailed professional background in product marketing sales promotion or sales enablement in an international SaaS/technology enterprise.
- A clear understanding of SaaS business models especially within the Enterprise space.
- Strong understanding of data solutions APIs analytics or related technologies.
- Exceptional communication and presentation skills.
- Analytical mindset with the ability to translate data into actionable insights.
Whats in it for you:
- A range of flexible working options to dedicate time to what matters to you
- Competitive compensation package bonus
- Restricted Stock Units
- 25 days holiday per year increasing to 28 days after 2 years of employment
- Two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
- Rich learning and development opportunities are supported through the Trustpilot Academy LinkedIn Learning and Blinkist
- Pension and life insurance
- Health cash plan online GP 24/7 Employee Assistance Plan
- Full access to Headspace a popular mindfulness app to promote positive mental health
- Paid parental leave
- Season ticket loan and a cycletowork scheme
- Central office location complete with table tennis a gaming corner coffee bars and all the snacks and refreshments you can ask for
- Regular opportunities to connect and get to know your fellow Trusties including companywide celebrations and events ERG activities and team socials.
- Access to over 4000 deals and discounts on things like travel electronics fashion fitness cinema discounts and more.
- Independent financial advice and free standard professional mortgage broker advice
- Talent acceleration programs: Fasttrack your career with our tailored development programs designed to support growth at whatever stage of your career
Still not sure
We want to be a part of creating a more diverse equitable and inclusive world of work for all. Were excited to hear about your experiences along with how you will contribute to our working culture. Even if you dont feel you meet all the requirements wed still really like to hear from you!
Required Experience:
Director
Employment Type
Full Time
