Head of Audience Insights and Analytics
Head of Audience Insights and Analytics
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Job Description
Job no: 504651
Work type: Ongoing Full Time
Location: Sydney
Categories: Leadership Marketing/Communications Digital/Product Specialists
- Location Ultimo
- Executive level salary commensurate with experience
- Fulltime permanent role
The Role
The ABC is seeking a Head of Audience Insights and Analytics to drive the strategic development and delivery of Audience insights and analytics across the ABC including Digital Screen and Audio.
The Job
- Engage with key business partners and senior stakeholders to develop and deliver an enterprisewide program of work to ensure the business is provided with informed wellarticulated and actionable insights and recommendations.
- Lead the development and measurement of ABC wide Audience Key Performance Indicators.
- Proactively identify and implement insights and analytics projects.
- Effectively collaborate with and provide expertise to the Head of Audience and Marketing Data to ensure that Audience data is collected and transformed to meet the needs of extracting rapid insights from data investment.
- Provide leadership and development opportunities for direct reports.
Position Description:HEAD OF AUDIENCE INSIGHTS AND ANALYTICS.pdf
About You
An expert in your field you possess significant experience in Media data analytics and insights including digital and social analytics.
Youll have significant experience in the leadership and development of analytics and insights teams with highly developed communication negotiation and influencing skills with experience in driving change that has lasting impact.
You possess an astute ability to assess business needs and requirements and determine resources needed to deliver project expectations with significant experience in building crossdiscipline collaborations to manage multiple and competing demands.
About ABC Audiences
ABC Audiences is made up of a passionate group of marketing brand creative audience experience UX and audience insights specialists who have audiences at the heart of all they do. Theyre responsible for leading the ABCs brand and audience strategies acquiring and engaging audiences both within our broadcast and digital ecosystems and working collaboratively with partner divisions to lead an integrated approach to audience insights branding acquisition and retention strategies and communication.
Why Join Us
At ABC we pride ourselves on fostering an inclusive and diverse workplace where innovation creativity and collaboration thrive. Join us and play a crucial role in shaping the future of audience insights and analytics while being part of a dynamic and forwardthinking team.
What we can offer you:
- 15.4 ABC Nominated Super.
- Paid parental carers and supporting partner leave.
- Salary packaging.
- ABC Mentoring
More info:
In line with our focus on diversity and inclusion applications are strongly encouraged from Indigenous Australians people from a range of cultural and linguistic backgrounds people with disability and LGBTQA individuals. The ABC also aims to achieve a genderbalanced workforce.
To request recruitment and selection information in alternate formats request adjustments or if you have accessibility requirements please contact
If you want to know more please contact Jen McNamara Business Operations Lead Audiences via
We are unable to accept email applications please ensure that you submit your application via the online portal.
For more information on working at the ABC visit abc.au/careers
We respectfully request that Recruitment Agencies do not submit applications for this position.
Applications Close: 11:55pm Tuesday 8 April
Advertised: AUS Eastern Daylight Time
Applications close: AUS Eastern Standard Time
Required Experience:
Director
Employment Type
Full-Time
