Director Digital Growth
Director Digital Growth
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Job Description
Important Notice: Recruitment Scams
We are aware of ongoing scams where individuals falsely claim to represent Catapult. If you are applying via a thirdparty website such as LinkedIn or Indeed please verify that the role is listed on our official careers page:catapultsports/careers.All legitimate Catapult recruiters use email addresses ending in@catapultsportsor@catapult.
Our mission is to improve the performance of athletes and teams which we do by engineering the premier technology platform for sport. Weve been at the forefront of sports technology and science since 2006 we dont just work in the sporting industry we are actively changing its future. Our solutions are designed to help athletes and coaches play smart in a world where 1 can literally mean the difference between winning and losing.
We work with over 3000 teams around the world empowering coaches managers and trainers in premier teams in the NFL NBA NHL MLS EPL AFL NRL NCAA and more. We provide the information they need to optimize athletes health gameday readiness and performance as well as ingame tactics. Our solutions include wearable technology video analytics and athlete monitoring solutions and we are passionate about helping sports organizations at all levels to better scout recruit teach and win.
WE WANT PEOPLE WHO ARE PASSIONATE ABOUT DIGITAL MARKETING.
As the Director of Global Digital & Growth Marketing you will play a critical leadership role in driving the digital strategy growth initiatives and performance marketing efforts for Catapult a highgrowthfocused SaaS company. You will be responsible for scaling our global digital presence optimizing the customer acquisition funnel and driving measurable growth through innovative strategies. This role requires a balance of creative and analytical skills strong leadership capabilities and a deep understanding of the SaaS tech landscape.
This Director of Global Digital & Growth Marketing role is ideal for a strategic datadriven leader who can drive impactful growth and lead a dynamic team to scale Catapults digital presence and performance on a global stage.
WHAT YOULL DO
Digital Marketing Strategy:
- Develop and execute a comprehensive global digital marketing strategy that aligns with business goals and drives revenue growth.
- Oversee all digital channels including website SEO SEM paid media email marketing social media content marketing and automation.
- Lead the development of the digital marketing roadmap ensuring alignment with sales product and customer success teams to drive lead generation and customer retention.
Growth Marketing:
- Own and scale the global growth marketing strategy to increase customer acquisition conversion and retention.
- Lead and optimize demand generation efforts through digital channels ensuring a strong pipeline of highquality leads.
- Oversee growth experiments and A/B testing across marketing channels to improve performance and efficiency.
- Drive fullfunnel marketing efforts to optimize customer acquisition retention and overall LTV/CAC ratios.
DataDriven Decision Making:
- Define key KPIs and metrics to track marketing performance measuring the success of campaigns and continuously optimizing them for better outcomes.
- Utilize data analytics tools to gain insights into customer behavior and campaign performance translating these insights into actionable growth strategies.
- Develop performance dashboards to provide regular updates to leadership on campaign ROI lead conversion and funnel efficiency.
Global Campaign Management:
- Lead the strategy and of global campaigns adapting messaging and approach to different regions to ensure relevance and impact.
- Ensure seamless collaboration across regional teams to drive consistency and alignment in messaging and brand positioning globally.
- Manage the budget for global digital marketing ensuring all investments are ROIpositive and aligned with business objectives.
Leadership and Team Development:
- Lead mentor and grow a highperforming global digital marketing team fostering a culture of innovation accountability and excellence.
- Collaborate with crossfunctional teams including Product Sales and Customer Success to align marketing strategies with overall company objectives.
- Build strong relationships with external agencies vendors and partners to ensure the successful delivery of key digital initiatives.
Brand Positioning and Digital Presence:
- Ensure consistent brand messaging and positioning across all digital touchpoints.
- Oversee the management and optimization of our website to enhance user experience and conversion rates.
- Drive the companys content strategy to enhance thought leadership brand visibility and engagement across various digital channels.
Martech and Innovation:
- Evaluate implement and manage the companys marketing technology stack to support automation personalization and efficiency.
- Stay up to date with industry trends tools and best practices to continually innovate and improve the companys digital marketing efforts.
- Explore and test emerging digital marketing channels and technologies that can enhance customer acquisition and retention.
WHAT YOULL NEED
- 8 years of experience in digital marketing and growth roles within a SaaS B2B environment with at least 4 years in a leadership capacity.
- Proven track record of driving growth through datadriven digital marketing strategies and growth experiments.
- Extensive experience with demand generation lead nurturing accountbased marketing (ABM) SEO/SEM and paid media.
- Strong knowledge of growth marketing tactics including funnel optimization conversion rate optimization (CRO) and customer lifecycle marketing.
- Experience managing a global team with a deep understanding of regional nuances in digital marketing strategies.
- Excellent proficiency in data analysis and performance tracking with experience in tools like Google Analytics HubSpot Marketo or equivalent CRM and marketing automation platforms.
- Expertise in marketing technologies and a proven ability to build a scalable automated growth engine.
- Strong project management skills with the ability to handle multiple complex projects in a fastpaced environment.
- Strong leadership and teambuilding capabilities with a passion for fostering creativity and collaboration across teams.
- Excellent communication and presentation skills to convey complex digital strategies to senior stakeholders.
WHY CATAPULT
- We have amazing people. We can promise you will work with some of the most ambitious and intelligent people in an exciting industry and you will do some of the best work of your life.
- We encourage our people to have constructive open and honest communication in order to make Catapult extraordinary; innovate and create smart solutions; establish a collaborative yet challenging environment to develop our performance and the performance of our customers.
- Our workforce spans more than 20 countries youll have the opportunity to work across multiple nationalities and cultures and build your global awareness and capability
- We value improvement and development. We are challenging ourselves to continuously grow and become a highperformance Catapult. That means we maintain a growth mindset in everything we do and our people are always looking for ways to do things better. There is unlimited opportunity to grow do more and do better.
Whether youre interested in sports or not youll have the satisfaction of knowing your work is supporting some of the most successful teams and athletes on the planet!
Research shows that while men apply for jobs when they meet an average of 60 of the criteria women and other marginalized groups tend to only apply when they check every box. So if you think you have what it takes but dont meet every single point in our job ad please still get in touch! We would love to have a chat and see if you could be a great addition to our team. We are building the future of sports performance. Our priority is to find the brightest talent that can add to our team culture those who actively contribute and who are excited about what they do.
All offers of employment are subject to Catapults positive prehire check. To find out more please contact the Talent Partner for this role
Required Experience:
Director
Employment Type
Full Time
