Marketing Analyst Pharma
Marketing Analyst Pharma
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1 Vacancy
Job Description
At Definitive Healthcare our passion is to transform data analytics and expertise into healthcare commercial intelligence. We help clients uncover the right markets opportunities and people so they can shape tomorrows healthcare industry. Our SaaS platform creates new paths to commercial success in the healthcare market so companies can identify where to go next.
Our employees are kind collaborative energetic approachable and driven. On top of that we value the unique perspectives backgrounds and voices of our employees. Why Because their diverse experiences drive new ideas and help us build a better community.
For over 10 years weve built a collaborative culture driven by employees who share a passion for improving the healthcare ecosystem enjoy giving back to the local community and value diversity and inclusion.
One of the hallmarks of our culture is our commitment to community service. Through the DefinitiveCares program employees can work with their choice of more than 40 charitable organizations supporting causes from hunger and homelessness to healthcare LGBTQ issues racial justice womens initiatives and more. 2021 marked the sixth year that we had 100 employee participation in DefinitiveCares.
We also provide a range of opportunities for employees to connect with each other. Employees can join any of our employee run affinity groups supporting causes such as womens empowerment LGBTQ Black indigenous and people of color (BIPOC) disabilities and working parents and potential for many more. Affinity groups often enable greater education companywide through training events and speaker series.
Were also a great place to work. For five years in a row weve been recognized by the Boston Business Journal and the Boston Globe as a best place to work in Massachusetts. In 2022 Energage recognized us for Culture Excellence in Compensation & Benefits Innovation Great Leadership Purpose & Value and WorkLife Flexibility!
Think youd be a good addition to our team Explore our available positions here. Wed love the chance to get to know you.
Location Preference: New Jersey or Massachusetts
Key Responsibilities:
- Analyze the performance of pharmaceutical marketing campaigns across various channels including email digital and other nonpersonal promotional channels.
- Define and implement measurement plans with external agencies develop reporting frameworks and provide monthly analysis.
- Respond to stakeholder requests for custom reports and analysis.
- Conduct postcampaign analysis with the Advanced Analytics team to measure ROI.
- Liaise between Omnichannel Marketing team and agencies ensuring adherence to methodologies and business rules.
- Coordinate and align data requirements KPIs and report designs.
- Validate agency reports and reconcile against other data sources.
- Onboard new omnichannel data with Data Governance and IT teams define business rules and regularly validate data.
- Act as SME for data definitions and business rules.
- Identify trends opportunities to optimize media spend
- Work with Dashboarding team to ensure accurate data visualization and adherence to measurement plan
- Support A/B testing and experiment tracking.
- Align with marketing teams on goals
- Provide campaign data to Advanced Analytics team as needed.
- Stay updated on best practices improve reporting processes and identify new data sources and measurement approaches.
Qualifications:
- Minimum 7 years of experience in Marketing Analytics Paid Media Analytics or similar role
- Prefer candidates with experience in the Pharmaceutical or Life Sciences industry
- Experience working with marketing datasets and metrics across multiple channels (email display TV social media search etc)
- Knowledge of SQL and relational database structures
- Strong project management skills & verbal and written communication skills.
- Excellent documentation skills with a keen attention to detail.
- Proven abilities to mine data identify data errors and bubble up insights that are actionable
- Ability to move easily between technical activities and communication with business stakeholders
- Experience working with business owners in defining analysis objectives and data requirements
- Ability to organize business requirements into functional specifications for technical teams
- Attention to detail and thoroughness in data and presentation review
- Superb personal time management skills highly organized have the ability to multitask prioritize workload and meet deliverables
- Working knowledge of visualization tools such as Tableau Qlik Power BI preferred (not required).
Why we love Definitive and why you will too!
- Industry leading products
- Work hard and have fun doing it
- Incredibly fast growth means limitless opportunity
- Flexible and dynamic culture
- Work alongside some of the most talented and dedicated teammates
- Definitive Cares our community service group gives all of us a chance to give back
- Competitive benefits package including great healthcare benefits and a 401(k) match
What our Employees are saying about us on Glassdoor:
Great Work atmosphere great work life balance excellent company to work for amazing top notch product incredible customer service lots of tools to help you succeed.
Business Development Manager
Great team. Amazing growth. Employees are treated very well.
Research Analyst
I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there.
Profile Analyst
If you dont fit all of these qualifications but believe youre still a great fit feel free to apply and tell us why in your cover letter.
If you are a California Colorado New York City or Washington resident and this role is a remote role you can receive additional information about the compensation and benefits for this role which we will provide upon request.
Definitive Hiring Philosophy
Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race color religion age gender gender identity sexual orientation or any other status. If youre interested in working in a fast growing exciting working environment we encourage you to apply!
Privacy
Your privacy is important to us. Please review our Candidate Privacy Noticewhich tells you how we use and process your personal information
Please note: All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators with an @definitivehc email address. We will never request any money transfer or purchase of equipment with a promise of reimbursement. If you receive any suspicious communications please reach out to to confirm your status in the application process.
Required Experience:
IC
Employment Type
Full Time
