Content Marketing Associate
Content Marketing Associate
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Job Description
We are lookingfor a talented and experienced Content Marketing Associate to join our growing team. In this role you will be responsible for developing and executing a content marketing strategy specifically focused on lead generation. You will work closely with the sales and marketing teams to understand our target audience and create highquality content that attracts educates and converts prospects into leads.
Responsibilities:
Develop and implement a datadriven content marketing strategy focused on lead generation
Conduct indepth audience research to understand buyer personas and content needs
Create compelling and informative content across various formats (e.g. blog posts ebooks white papers case studies social media content)
Manage the content creation process including brainstorming topics assigning tasks and editing content
Own and execute the distribution strategy for any and all content you create
Optimize content for search engines (SEO) to improve organic traffic
Utilize content marketing tools and platforms to manage and measure content performance
Analyze content performance data and make adjustments to the strategy as needed
Collaborate with the sales and marketing teams to ensure alignment with overall business goals
Stay uptodate on the latest content marketing trends and best practices
Qualifications:
36years of experience in content marketing with a proven track record of success in lead generation
Strong understanding of content marketing best practices including SEO content strategy and content creation
Experience with various content formats (blog posts ebooks white papers case studies social media content)
Excellent writing and editing skills
Ability to develop and manage a content calendar
Proven ability to analyze data and measure content performance
Excellent communication and collaboration skills
Experience with content marketing tools and platforms (e.g. SEO tools content management systems)
Passion for staying uptodate on the latest content marketing trends
Required Experience:
IC
Employment Type
Full-Time
