Market Strategy Performance Lead - Reactivations mfx

The role

As the Market Strategy & Performance Lead for Reactivations you will play a key leadership role within our Reactivations team driving marketing strategies that strengthen customer reactivation efforts across all of our international markets for both our Meal Kit and ReadytoHeat (RTH) brands. Based in our Berlin headquarters you will collaborate closely with International Market CMOs Growth Directors and Reactivations Managers as well as Campaign Management Product Marketing Finance and more.

This role focuses on building the marketing reactivations strategy with all 16 international markets including devising the according budgets managing performance in local markets and the mandate to develop best practices and scale them to other markets as well as developing a strategic approach to localization at scale (e.g. by developing opportunities for local messaging to former customers within product and CRM). The ultimate goal of this position is to generate uplift in reactivations CVA in all markets by increasing fittopurpose of our central reactivations strategies to local customer needs. You will have the opportunity to shape reactivation campaigns develop and influence communications strategies that promote HelloFreshs and our white labels product offering to former customers elevate former customers brand perception and increase reactivation rates. Moreover you will own the performance vs forecast and the budgeting process of reactivations in local markets which includes setting targets together with our local market CMOs and daytoday monitoring and steering of conversions cost and ROI.

Above all we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you dont tick all the boxes but think youd thrive in this role we would really like to learn more about you.

What youll do

• Budget Forecast and Performance Management
  • Own the budgeting process for reactivations and bring together the budget between local markets finance and other reactivations stakeholders (e.g. audience managers campaign management customer care operations agencies).
  • Monitor the local daytoday performance for reactivations and steer conversions cost and ROI.
  • Leverage data analysis to monitor performance identify test and evaluate performance improvement opportunities (ad hoc and at a more strategic level).
• Local Market Strategy and Alignment
  • Develop and implement annual strategic marketing plans for local markets for reactivating lapsed customers together with local marketing leadership.
  • Work with international marketing leadership central functions and local markets and to align strategies with overall business goals.
  • Prioritize operations and experimentation pipeline for local markets.
  • Ensure full central visibility of local market needs local campaigns and reactivations efforts.
• Process and Systems development:
  • Develop and implement scaling processes for local marketcentral team collaboration (incl. budgeting local initiative communication and experimentation).
  • Develop systems to localize campaigns atscale in collaboration with Product Marketing and CRM Operations.
  • Develop atscale analyses (e.g. leveraging AI tools) and communication pathways to allow customer insights from local markets to inform central journey design product development and GTM strategies.
  • Evaluate and implement CRM tools to enhance the efficiency and effectiveness of outbound initiatives coordinating with Call Center Operations and CommsTech.

What youll bring

• Excellent degree in marketing business or STEMrelated field
• 5 years of professional experience working in highpaced environments ideally techscale up with multiple markets consulting or ecommerce
• Strong analytical and conceptual problemsolving skills and good business acumen
• A passion for delivering excellent and effective customer experiences (ideally working in CRM/Lifecycle Marketing)
• Strong interpersonal skills with an ability to influence and motivate people at all levels of the organization across a range of job functions
• Systemsthinking: experience building scaling systems and adaptable processes
• Strong ownership mentality and drive to deliver results including experience with prioritizing for highest impact and managing tradeoff decisions
• Ideally experience in experimentation/testing

What we offer

Elevate your lifestyle! Join one of Europes fastestgrowing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90 nationalities.
• Enjoy a competitive compensation package that goes beyond the norm with perks like a HelloFresh subsidized Pension Scheme Berlin relocation support and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget German language learning budget and access to the HelloFresh Academy.
• Plus weve got your wellbeing covered with mental health support transportation perks and workingparentfriendly benefits. From our 24/7 gym accesswellbeing platforms like Headspace and Spill to sabbatical leave options HelloFresh is not just a workplace; its a lifestyle of perks and possibilities!

About HelloFresh

HelloFresh is on a mission to change the way people eat forever!

Since our 2011 founding in Europes vibrant tech hub Berlin weve become the worlds leading meal kit provider delivering to over 4.2 million households worldwide in 15 countries across 3 continents.

Our more than 15000 employees from over 70 nationalities are the heart and soul of our diverse fastpaced and dynamic environment where innovation and smart fast action is encouraged.

We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.

Are you up for the challenge

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

We are HelloFresh

At HelloFresh we embrace and welcome diversity and we currently employ over 15000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race national origin color caste social origin or position gender gender expression sexual orientation religion age disability political opinion marital status or any other characteristic. We encourage everyone to apply and will give everyone equal consideration. We are an equal opportunity employer everyone is welcome at our table.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process please reach out to us at:

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