Stand Together Communications is seeking a Lifecycle Marketing Specialist to help us develop center of excellence for our lifecycle marketing capability. You will support and build campaigns across Stand Together and our partner organizations (Americans for Prosperity Concerned Veterans for America and The LIBRE Initiative).
What You Will Do
Build and deploy email marketing campaigns using Iterable leveraging optimal segmentation dynamic content and personalization.
Assist in setting up automated workflows and customer journeys ensuring timely and relevant messaging.
Conduct thorough QA checks on email content links and data accuracy to maintain high deliverability and brand consistency.
Work closely with Grassroots and Stand Together program managers to gather campaign requirements and ensure timely .
Maintain a working knowledge of marketing tools like Iterable Segment and Google Analytics to support daytoday .
Identify preliminary campaign insights by measuring and tracking engagement rates (clicks/opens) deliverability and downstream actions.
Contribute ideas for A/B tests personalization strategies and automation enhancements to boost engagement and campaign impact.
What You Will Bring
3 years of experience developing and executing email marketing campaigns
Strong organizational skills with the ability to craft compelling call to actions for targeted audiences
Experience with multinarrative testing across one or more digital channels
Experience with engagement optimization techniques including send time optimization content personalization and dynamic content logic
Familiarity with email marketing trends and best practices
Experience with multiple marketing technology platforms/tools including Iterable Segment Snowflake and VWO
Critical thinking skills and a creative mindset to help develop effective engagement tactics
Strong verbal and written communication skills
Standout Candidates May Also Bring
2 years experience on the Iterable platform
Email Marketing certifications
Experience marketing in the purposedriven or nonprofit space
A meaningful career: Join a passionate community of over 1300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.
Commitment to growth: Thrive in a nonhierarchical environment that empowers employees to discover develop and apply their unique talents.
Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities allowing you to share in the success you help drive.
Our Values:Working at Stand Together is different from many other organizations. Our culture is deeply rooted in Principle Based Management (PBM) a framework guided by the principles that drive human progress such as dignity openness and bottomup empowerment. PBM empowers our employees to be entrepreneurial to innovate and to continually drive transformation.
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