Product Marketing Senior Specialist
Product Marketing Senior Specialist
Posted on :
12-06-2025
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1 Vacancy
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Job Description
Job Summary
- Translate complex features into clear relatable outcomes and tailor messaging to target ideal customer profiles by industry geography and business size.
- Support sales with compelling content to accelerate deal cycles while designing onboarding flows that deliver early value and improve adoption.
Responsibilities
- Drive product positioning and messaging by defining frameworks per module (e.g. Compliance Risk Privacy) and crafting tailored value propositions for each ICP.
- Collaborate with Sales and Product teams to build enablement tools (battle cards demo-flows) run internal briefings and ensure high-quality lead experiences using platforms like Web-flow and Mailchimp.
- Lead go-to-market strategies for new features and regional roll-outs aligning messaging with actual product delivery.
- Capture the voice of the customer through win/loss analysis sales call insights and competitive research to inform strategy and roadmap.
- Support lifecycle and activation with onboarding flows email sequences in-app nudges and experiment-driven user journeys.
- Inform roadmap prioritization through ICP trends and demand signals
- Influence packaging/bundling strategy for different markets
- Serve as internal editor-in-chief for how Cybervergent tells its product story
- Expand positioning into new sectors (education manufacturing logistics)
Key Performance Areas
- Product Positioning & Messaging
- Go-to-Market Strategy & Execution
- Sales Enablement
- Customer & Market Intelligence
- Demand Generation Support
- Product Adoption & Activation
- Internal Alignment & Communication
- Metrics & Performance Tracking
Key Performance Indicators
- Marketing Qualified Leads (MQLs)
- Engagement with enablement materials (views shares)
- Conversion rates from landing pages
- Signups tied to product-specific campaigns
- Newsletter open and CTRs
- Webinar/demo attendance (where product marketing is involved)
Requirements
- . degree in Marketing Communication or any other related flied.
- 7-9 years experience in product marketing or any related field.
- MBA CBMM or Other relevant certifications.
- Strong understanding of SaaS B2B or cybersecurity domains.
- Proven ability to create compelling messaging and positioning frameworks.
- Excellent communication collaboration and stakeholder management skills.
- Experience working closely with Sales Product Marketing and Success teams.
- Analytical mindset with the ability to interpret data and make informed decisions
Skills
- Content writing
- Video creation
- Use of MS suite
- Researching
- Copywriting
- SEO Copywriting
- Script writing
- Data Analysis
Behavioral Qualities
- Ability to think creatively to develop innovative and engaging digital marketing campaigns.
- Ability to excel in social interactions contributing to effective teamwork.
- Willingness to adapt to changing trends algorithms and industry developments.
- Ability to pay attention to detail in content creation
- Strong understanding of SaaS B2B or cybersecurity domains.
- Proven ability to create compelling messaging and positioning frameworks.
- Excellent communication collaboration and stakeholder management skills.
- Experience working closely with Sales Product Marketing and Success teams.
- Analytical mindset with the ability to interpret data and make informed decisions
Benefits
- Competitive salary.
- Performance-based bonuses.
- Opportunity to grow with a dynamic and visionary team.
Employment Type
Full Time
Key Skills
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