Lifecycle Operations Manager
Lifecycle Operations Manager
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Job Description
About Ethos
Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise technology and the human touch to find you the right policy to protect your loved ones.
We leverage deep technology and data science to streamline the life insurance process making it more accessible and convenient. Using predictive analytics we are able to transform a traditionally multiweek process into a modern digital experience for our users that can take just minutes! Weve issued billions in coverage each month and eliminated the traditional barriers ushering the industry into the modern age. Our fullstack technology platform is the backbone of family financial health.
We make getting life insurance easier faster and better for everyone.
Our investors include General Catalyst Sequoia Capital Accel Partners Google Ventures SoftBank and the investment vehicles of JayZ Kevin Durant Robert Downey Jr and others. This year we were named on CB Insights Global Insurtech 50 list and BuiltIns Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families!
About the Role
We are looking for a Lifecycle Operations Manager to join our Lifecycle Marketing team. Working closely with both our marketing and product teams you will take ownership of deployment and maintenance of key communication touchpoints for potential customers who are not quite yet ready to sign up for life insurance.
You will optimize customer engagement using structured testing developing data based insights customer research incentive testing and following a disciplined test and learn approach to continuously optimize marketing strategies. You have experience in managing endtoend email campaigns are familiar with and have used best practices in email marketing. If youre passionate about problem solving and exploration research and want to help us build our datadriven results focused marketing strategy you should apply.
Duties and Responsibilities:
- Own and be the Functional Administrator for the MarTech stack maintain the marketing automation tools (notably Iterable) and ensure cleanliness of all systems consistently
- Create responsive HTMLs maintain domain health and own the endtoend SMS deployment operations
- Own Audience creation in the marketing automation tools
- Support lead lifecycle programs collaborating with cross functional teams to design build test and optimize the lead lifecycle
- Integration of relevant Martech Stack with the CRM platform for seamless business outcomes
- Identify potential data quality issues; be responsible for quality assurance testing and guidance for correction of any issues that are observed
- Work with data engineers and design team to create and maintain a testing pipeline to ensure proper event flows and seamless integration for automations
- Collaborate across various internal teams to facilitate QA and troubleshooting the marketing journeys
- Oversee all distribution lists with an emphasis on email continuously tracking and updating data segmenting monitoring performance maintaining list health and thinking up new usercentric ways to grow/improve target list
Qualifications and Skills:
- 3 years of professional experience developing lifecycle marketing campaigns across various platforms with a focus on email and SMS marketing
- Expert in marketing automation software preferably Iterable
- Strong organizational skills and analytical approach with very strong attention to detail
- Extensive knowledge of various email systems Dynamic List Automation Rules Dynamic Content HTML and CSS for email knowledge
- Strong written and verbal communication.
#LIDG1
#LIHybrid
Dont meet every single requirement If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we encourage you to apply anyway. At Ethos we are dedicated to building a diverse inclusive and authentic workplace.
We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand embrace and thrive in a multicultural world. We do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status. Pursuant to the SF Fair Chance Ordinance we will consider employment for qualified applicants with arrests and conviction records.
To learn more about what information we collect and how it may be used please refer to ourCalifornia CandidatePrivacy Notice.
Required Experience:
Manager
Employment Type
Full Time
