Director PR Comms
Director PR Comms
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Job Description
Important Notice: Recruitment Scams
We are aware of ongoing scams where individuals falsely claim to represent Catapult. If you are applying via a thirdparty website such as LinkedIn or Indeed please verify that the role is listed on our official careers page:catapultsports/careers.All legitimate Catapult recruiters use email addresses ending in@catapultsportsor@catapult.
Our mission is to improve the performance of athletes and teams which we do by engineering the premier technology platform for sport. Weve been at the forefront of sports technology and science since 2006 we dont just work in the sporting industry we are actively changing its future. Our solutions are designed to help athletes and coaches play smart in a world where 1 can literally mean the difference between winning and losing.
We work with over 3000 teams around the world empowering coaches managers and trainers in premier teams in the NFL NBA NHL MLS EPL AFL NRL NCAA and more. We provide the information they need to optimize athletes health gameday readiness and performance as well as ingame tactics. Our solutions include wearable technology video analytics and athlete monitoring solutions and we are passionate about helping sports organizations at all levels to better scout recruit teach and win.
WE WANT PEOPLE WHO ARE PASSIONATE ABOUT PR & COMMS.
As the Director of PR & Communications you will lead the development and of a comprehensive public relations and communications strategy that enhances the global visibility of Catapult a fastgrowing SaaS tech business within the sports space. You will be responsible for building and maintaining strong media relationships shaping our brand narrative and managing all external and internal communications efforts. This role requires a dynamic strategic leader who can elevate our reputation and thought leadership through creative storytelling media engagement and strategic communications that drive business growth.
This Director of PR & Communications role is ideal for a creative and strategic communicator passionate about elevating brand presence and driving thought leadership within the sports tech industry. If youre excited about leading global PR efforts in a fastgrowing innovative company wed love to hear from you!
WHAT YOULL DO
Public Relations Strategy & :
- Develop and execute a global PR strategy that builds brand awareness enhances the companys reputation and positions Catapult as the leader in the sports tech industry.
- Cultivate and maintain strong relationships with key media outlets industry analysts and influencers ensuring consistent and favorable coverage in toptier publications.
- Craft and pitch compelling press releases media kits and storylines that showcase the companys innovation product launches and thought leadership.
- Manage crisis communications and reputation management efforts preparing appropriate responses for potential issues that could impact the companys brand.
Corporate Communications:
- Develop and oversee the corporate communications strategy to ensure clear consistent messaging across all external and internal channels.
- Serve as the key point of contact for executive leadership collaborating closely to shape and deliver executivelevel communications including speeches opeds and public appearances.
- Drive internal communications to ensure employees are informed aligned and engaged with the companys vision mission and strategic priorities.
- Lead the creation of executivelevel presentations for events keynotes and media interviews positioning leadership as thought leaders within the industry.
Thought Leadership & Brand Positioning:
- Establish Catapult as the leading voice in the sports tech space by developing thought leadership content including white papers bylined articles blogs and speaking opportunities at major industry events.
- Collaborate with Product Marketing and other teams to align messaging on key topics such as innovation technology trends and customer success stories.
- Identify and pursue speaking engagements awards and other opportunities to position the companys leaders and products as cuttingedge within the industry.
Media Relations & Influencer Engagement:
- Build and nurture relationships with journalists bloggers analysts and other key influencers to secure impactful media coverage.
- Oversee the development of media lists pitching strategies and regular outreach to ensure ongoing visibility in industry business and tech publications.
- Identify and engage with influential voices and thought leaders in the sports and tech spaces amplifying our brand through strategic partnerships and content collaboration.
Event Communications & Sponsorships:
- Lead communications planning for major events including trade shows product launches webinars and companyhosted events ensuring consistent and effective messaging.
- Partner with marketing teams to maximize PR opportunities around product launches strategic partnerships and customer success stories at key industry events.
- Develop content and communication plans to support event sponsorships and other brandbuilding opportunities.
Team Leadership & CrossFunctional Collaboration:
- Lead and develop a highperforming PR and communications team providing guidance coaching and feedback to elevate their performance.
- Collaborate with crossfunctional teams including marketing product sales and customer success to ensure communications align with business objectives and product messaging.
- Work closely with HR to support employer branding and talent acquisition efforts by developing compelling narratives around company culture values and growth.
Measurement & Reporting:
- Establish KPIs for PR and communications activities regularly measuring and reporting on the impact of campaigns media coverage and content performance.
- Utilize media monitoring tools to track and analyze media coverage share of voice and sentiment adjusting strategies as needed.
- Provide regular reports to the executive team on PR metrics media sentiment and communications performance with recommendations for improvement.
WHAT YOULL NEED
- 8 years of experience in public relations corporate communications or a related field with a strong focus on B2B SaaS or technology industries.
- Proven track record of developing and executing global PR strategies that drive brand visibility and reputation.
- Strong experience in the sports industry or a deep understanding of the sports business landscape is highly desirable.
- Extensive network of relationships with media outlets journalists and influencers in the tech sports and business sectors.
- Proven ability to manage crisis communications and highpressure situations with poise and professionalism.
- Exceptional writing and storytelling skills with the ability to craft compelling narratives and messaging across multiple channels.
- Strong leadership skills with experience managing and developing a PR/communications team.
- Expertise in thought leadership development executive communications and building strong relationships with Csuite executives.
WHY CATAPULT
- We have amazing people. We can promise you will work with some of the most ambitious and intelligent people in an exciting industry and you will do some of the best work of your life.
- We encourage our people to have constructive open and honest communication in order to make Catapult extraordinary; innovate and create smart solutions; establish a collaborative yet challenging environment to develop our performance and the performance of our customers.
- Our workforce spans more than 20 countries youll have the opportunity to work across multiple nationalities and cultures and build your global awareness and capability
- We value improvement and development. We are challenging ourselves to continuously grow and become a highperformance Catapult. That means we maintain a growth mindset in everything we do and our people are always looking for ways to do things better. There is unlimited opportunity to grow do more and do better.
Whether youre interested in sports or not youll have the satisfaction of knowing your work is supporting some of the most successful teams and athletes on the planet!
Research shows that while men apply for jobs when they meet an average of 60 of the criteria women and other marginalized groups tend to only apply when they check every box. So if you think you have what it takes but dont meet every single point in our job ad please still get in touch! We would love to have a chat and see if you could be a great addition to our team. We are building the future of sports performance. Our priority is to find the brightest talent that can add to our team culture those who actively contribute and who are excited about what they do.
All offers of employment are subject to Catapults positive prehire check. To find out more please contact the Talent Partner for this role
Required Experience:
Director
Employment Type
Full Time
