Product Marketing Manager
Product Marketing Manager
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Job Description
About SalaryBox :
SalaryBox is a solution that makes employee management effortless.
Our product offers a range of features from time and attendance tracking to employee payments and much more. We help small businesses manage their payroll by eliminating the hassle of manual paperbased processes with our service youll always know what you owe employees when payments are due and whos been paid.
With our automated system you can have your payroll processed in seconds right from the palm of your hands. Our customers enjoy peace of mind knowing their company is following all regulations.
Founded in 2020 we have raised capital from toptier investors including Y Combinator DoorDash Inc.s Gokul Rajaram former Tinder and Spotify executive Sriram Krishnan and former Facebook executive Anand Chandraskeran.
Our values are rooted in Customer Empathy & a relentless obsession with Product Innovation. Our passion to build an extremely useful and usable product has helped us grow significantly within a small span of time.
Get on board with our platform today to see how it can help you and your company grow! Available on both Android and iOS.
Website : : Location Gurgaon
Job Summary:
We are looking for a Product Marketer to join our team. This role will lead our postproduct development marketing efforts. This individual will act as the voice of the customer by addressing questions around our product determining target customers and how to best reach them. A key part of the role is to drive product adoption specifically inapp product adoption. How do we get our customers to use our product more and more i.e increase usage and stickiness thus driving loyalty. The ideal candidate will collaborate across functions to deliver an effective product marketing strategy to meet the business objectives in the most efficient manner.
Key Responsibilities:
Work closely with sales marketing customer success and product teams to develop key messaging value proposition and pricing models.
Together with the product team educate both internal and external stakeholders on our product features and their benefits.
Create marketing programs (e.g. sales documentation product videos website copy blog posts webinars eBooks case studies) that articulate the benefits of our products.
Conduct market analysis to obtain an understanding of the competitive landscape and help establish product differentiators.
Create sales collateral and tools that align with the buying process and help move prospects & customers through the sales cycle.
Assist sales on calls when appropriate to provide deeper dives into the product.
Speak and present both internally and externally to promote the story of our product.
Build a small team of product marketing specialists and interns; establish individual and team metrics and report on success.
Understand current communication systems in place by iterating different campaigns. Coordinating with different stakeholders. Setting up campaigns and journeys for the product.
Setting new channels for communication and Standardising communication for sales teams.
Build and manage website end to end. Run new experiments and optimise all products to increase organic growth.
Requirements
3 years of relevant experience.
Must have worked with startups.
Worked with Data and experienced on B2C products.
Worked on Feature GTM activities like: Knowledge Base Article Blog Support FAQs Feature Videos Internal and External Feature Announcements.
Hands on experience with onboarding & activation communication via Email Whatsapp etc.
Knowledge of tools like Clevertap MoEngage WebEngage etc
Analytically & logically strong must be able to devise hypotheses run experiments & iterate based on data.
Strong at segmenting users writing content figuring right time to send messages and figuring out the right channel for communications.
Required Experience:
Manager
Employment Type
Full-Time
