Director of Product Edge Cloud
Director of Product Edge Cloud
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1 Vacancy
Job Description
Job Description
About Us:
Cognex is the worlds leading provider of vision systems software sensors and industrial barcode readers used in manufacturing automation.Cognex vision helps companies improve product quality eliminate production errors lower manufacturing costs and exceed consumer expectations for high quality products at an affordable price.Typical applications formachine visioninclude detecting defects monitoring production lines guiding assembly robots and tracking sorting and identifying parts.
Cognex serves an international customer base from offices located throughout the Americas Europe and Asia and through a global network of integration and distribution partners. The company is headquartered close to Boston in Natick Massachusetts
The Edge & Cloud team at Cognex is developing a set of new and exciting applications that support and enhance our machine vision products by providing digital services on the edge and on the cloud.
We are looking for an experienced Director of Product Marketing that will play a key role in our edgetocloud services productization strategy. This person will be responsible for defining and communicating the value proposition positioning messaging and differentiation of our IoT platform and services to internal and external stakeholders. This role will collaborate with product management sales engineering and partner teams to develop new apps and services on the edge and on the cloud that provide value beyond vision to our customers.
Responsibilities
Customer & Market Insights: Conduct market research competitive analysis and voiceofcustomer studies to identify trends and inform product development.
Product Launches: Lead crossfunctional teams to bring new products to market ensuring alignment across engineering sales and marketing.
Coordination & Planning: Coordinate with the corresponding stakeholders from the internal product teams and actively participate in the companys annual planning processes
Messaging & Positioning: Craft compelling narratives that communicate the value of our products to customers partners and industry influencers.
GotoMarket Strategy: Develop and execute marketing strategies to position our Edge and Cloud solutions as key differentiators in the machine vision and industrial automation space.
Sales Enablement: Create collateral presentations and training materials to support the sales team in articulating our value proposition.
Thought Leadership: Establish our brand as a thought leader in Edge AI cloud computing and industrial vision applications through webinars white papers and industry events.
Partnership Development: Support strategic partnerships that enhance our ecosystem and expand our product reach into new areas.
Mentorship: mentor and develop a more junior product marketing talent fostering a culture of collaboration innovation and customercentricity.
Required Qualifications
Bachelors degree in marketing business engineering or a related field. MBA or advanced degree is a plus.
7 years of product marketing experience in the IoT cloud or enterprise software industry with a proven track record of launching and growing successful products and services on the cloud. Edge experience will be considered a plus
Deep understanding of the changing trends in the AI Cloud and IoT market landscape customer segments use cases and buyer personas.
Exceptional communication storytelling and presentation skills with the ability to articulate complex concepts and value propositions in a clear and compelling way.
Strong analytical strategic and problemsolving skills with the ability to use data and insights to drive decisions and actions.
Collaborative and crossfunctional mindset with the ability to work effectively with multiple stakeholders and teams across the organization.
Creative and innovative thinker with the ability to generate and execute new ideas and approaches.
Selfmotivated resultsoriented and customerfocused with the ability to thrive in a fastpaced and dynamic environment.
Additional Job Description
Equal Employment Opportunity
Cognex is an equal opportunity employer. Cognex evaluates qualified applicants without regard to race color religion gender national origin age sexual orientation gender identity or expression protected veteran status disability/handicap status or any other legally protected characteristic.
Required Experience:
Director
Employment Type
Full-Time
