Head of Marketing (Payments/FinTech, iGaming focus)
Head of Marketing (Payments/FinTech, iGaming focus)
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Job Description
Location: Europe-based (remote with occasional travel)
Languages: English Must have Ukrainian big plus
About the Company
Our client is an international payments provider for high-growth digital industries including iGaming. They are already processing millions of transactions monthly. The companys platform is powered by advanced AI card routing for higher approval rates and fewer declines supporting 60 payment methods including local APMs and crypto through Binance Pay. With teams in Africa and Latin America the company combines global reach with local expertise and is rapidly scaling its business.
Key Value and Features:
PCI DSS compliance and secure encryption for safe transactions.
Accepts payments worldwidethrough web messengers and social media.
60 payment methods: local alternatives digital wallets and crypto.
20 supported currencies and seamless multicurrency processing.
Open banking and Pay-by-Bank solutions to boost conversions.
Automated routing and cascading to optimize payment flows and boost merchant KPIs.
Scalable global-ready infrastructure for high-risk high-growth industries.
Mass payouts and flexible APIs.
24/7 support and a smart back office for streamlined operations.
Fast onboarding fraud protection and dedicated account managers.
Why This Matters
This is a unique opportunity to become the first senior marketing leader in a pioneering FinTech company. Youll build the marketing foundation from scratch: driving company awareness supporting sales with inbound leads and assembling a powerful marketing team as the company grows.
Your Mission: First 90 Days & Beyond
Launch the core marketing machine: update the website set up a regular LinkedIn publishing plan showcase client stories/case studies and drive the first inbound leads.
Brand & positioning: Define the companys unique value proposition tone of voice and build an actionable brand guide.
Grow digital presence by 5x: drive SEO content and social efforts to grow website traffic and subscriber base by at least 5x.
Establish industry authority: deliver 4 high-value materials (whitepapers client cases podcasts) and secure 5 mentions in top industry media.
Conference ROI: Plan impactful participation at major events (SBC SiGMA ICE) to generate 10 quality leads and actionable post-event steps.
Start building the marketing team: Hire the first key member (content SMM or performance) and lay the foundations for analytics and marketing processes.
What Makes You an A-Player:
Ownership mindset: You proactively identify problems and solve them without waiting for instructions.
Strategic thinking: You analyze the FinTech/Payments/iGaming market identify opportunities and design actionable go-to-market plans.
B2B/FinTech Marketing Experience: Proven success in building a brand in FinTech payments SaaS or other high-risk verticals.
Content marketing strength: You excel at writing landing pages email sequences white papers and LinkedIn posts that engage and get shared.
Event expertise: You know how to organize international expos or panelshandling logistics booths demos and lead tracking.
Project management: You plan effectively meet deadlines and synchronize teams with minimal bureaucracy.
Analytics & metrics: You love datasetting KPIs tracking funnels measuring ROI and optimizing campaigns based on insights.
English C1: Fluent in presenting handling correspondence and building relationships with international partners.
Creativity & resourcefulness: You generate standout ideas even with a limited budget.
Speed & adaptability: You thrive in a launch-measure-improve mode and can adapt quickly to changes.
Hands-on leadership: You are ready to get directly involvedlaunching paid ads adjusting designs and setting up campaignsthen teaching the team to do the same.
What Were Looking For:
Europe-based candidates preferred (open to remote candidates).
English fluency is a must; knowledge of Ukrainian is a significant advantage.
Why You Should Apply:
Pioneering role in a high-growth FinTech company.
Ownership of marketing strategy and team-building.
High-impact opportunity to shape the future of a leading payments platform.
Employment Type
Full Time
