B2C Manager Van Heusen
B2C Manager Van Heusen
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Job Description
Location Bangalore
Work exp 7 to 10 years
Education Masters
Key Result Areas:
Category & Merchandize Optimization
1. Derive insights from multiple data sources Adobe Prime AI PowerBI & Algonomy
Drive Ecom product & site merchandising based on these insights including creation of missed sales report from Prime AI
2. Setup reporting mechanism for each of the above to track conversions and enable databased decisions as a process
Drive adoption of B&M report with brands
Algonomy Implementations across 6 brands
1. Also includes tech enhancements on existing brands
2. Target: Superapp level performance at launch
Skill Development & Learning
1. Target areas: Data Analytics Digital Marketing SEO
Algonomy Optimizations (personalization) & Search Improvement
1. A/B tests on Algonomy & Prime AI
2. Search Improvement
3. Catalogue enrichment
4. Program Management for content personalization (banners)
Targets:
1. Increase sales attributed to Algonomy by 7
2. Increase Algonomy metrics (RPV IPVm CTR) by 15 against FY 23
3. Improvement in Search: 15 increase in Search CTR 10 increase in orders through Search
Required Experience:
Manager
Employment Type
Full Time
