Technical Product Marketing Manager Ecosystems

About Sentry

Bad software is everywhere and were tired of it. Sentry is on a mission to help developers write better software faster so we can get back to enjoying technology.

With more than $217 million in funding and 100000 organizations that believe were on to something were building performance and error monitoring tools that help companies like Disney Microsoft and Atlassian spend less time fixing bugs and more time building products.

Sentry embraces a hybrid work model with Mondays Tuesdays and Thursdays set as inoffice anchor days to encourage meaningful collaboration. If you like to selfishly build things that make your digital life better come help us build the next generation of software monitoring tools.

About the role

As the Product Marketing Manager for Sentry you will own the endtoend gotomarket strategy to drive product awareness adoption and expansion. You will work crossfunctionally to distill complex information into compelling and concise messaging and materials that resonate with the developer audienceshowcasing a deep understanding of the product target audience and market landscape. You will also work closely with strategic integration and ecosystem partners to enhance product offerings and expand market reach. Your role extends beyond just promoting product features; by deeply understanding the user and market youll influence product development and shape our gotomarket strategy.

In this role you will

• Craft and execute a creative product marketing strategy and shape the gotomarket motion for both.
• From ecosystem partnerships to sales enablement youll especially nerd out on our measurementfocused product areas and drive acquisition adoption and activation strategies.
• Drive revenue by understanding why. As the owner of the core products success youre able to influence product strategy with market insights to drive the business forward.
• Be the voice of the customer. Understand the needs pains and dreams of new developers signing up for Sentry. And drive home how we differentiate from the competition to ensure their success with Sentry from sign up to sending their first event.
• Get the word out. Plan and coordinate product launches across multiple channels with the primary goal of growing awareness and engagement.
• Craft concise benefitsdriven messaging. Develop elegant value propositions for both developers and selfserve customers that dont sound like everyone else. Being technically accurate thinking through your audiences being consistent and validating through experimentation are key.
• Write the rest of the story. Consider a launch Chapter 1. Continue the narrative and create new interest in Sentry by building and executing on valuebased campaigns.
• Creatively drive the funnel. Thoughtfully identify gaps in content and ways to keep demand metrics growing from awareness to expansion for the core product.

Youll love this job if you

• Possess a pinch of snark sass and humor two cups of flexibility and a heaping serving of ambition wrapped in fondant of humility.
• Enjoy thinking big picture and then diving into the details to get things done adapting plans as needed in a fastpaced environment.
• Have a deep curiosity and forwardthinking approachgrounded in data and guided by intuition honed from experience.

Qualifications

• 10 years B2B product/marketing experience. Developer relations or community experience is a plus
• Experience working closely with a software development process and/or familiarity for developer teams. Bonus points for being a developer in a past life
• Ability to prioritize competing opportunities and balance customer needs versus business priorities
• Have a proven track record of developing and executing multichannel campaigns that deliver against business objectives
• Stellar written and verbal communication skills
• A pinch of snark sass and humor. 2 cups of flexibility. A heaping serving of ambition wrapped in fondant of humility

The base salary range (or hourly wage range if applicable) that Sentry reasonably expects to pay for this position is 140000 to 200000. A successful candidates actual base salary (or hourly wage) amount will be determined by a variety of relevant factors including without limitation the candidates work location education work and other relevant experience skills and jobrelated knowledge. A successful candidate will be eligible to participate in Sentrys employee benefit plans/programs applicable to the candidates position (including incentive compensation equity grants paid time off and group health insurance coverage). See Sentry Benefits for more details about the Companys benefit plans/programs.

Equal Opportunity at Sentry

Sentry is committed to providing equal employment opportunities to its employees and candidates for employment regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity veteran status or other legallyprotected characteristic. This commitment includes the provision of reasonable accommodations to employees and candidates for employment with physical or mental disabilities who require such accommodations in order to (a) perform the essential functions of their jobs or (b) seek employment with Sentry. We strive to build a diverse team with an inclusive culture where every teammate can thrive. Sentry is an opensource company because we believe that everyone everywhere should have the ability and tools to make great software. Software should be accessible. That starts with making our industry accessible.

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