Digital Marketing Manager

About Sentry

Bad software is everywhere and were tired of it. Sentry is on a mission to help developers write better software faster so we can get back to enjoying technology.

With more than $217 million in funding and 100000 organizations that believe were on to something were building performance and error monitoring tools that help companies like Disney Microsoft and Atlassian spend less time fixing bugs and more time building products.

Sentry embraces a hybrid work model with Mondays Tuesdays and Thursdays set as inoffice anchor days to encourage meaningful collaboration. If you like to selfishly build things that make your digital life better come help us build the next generation of software monitoring tools.

About the role

As a Growth Marketing Manager you will be responsible for managing and executing a multichannel ad and sponsorship strategy that drives brand awareness user acquisition and pipeline growth within the technical developer community and our target accounts.

In this role you will

• Own and lead our multichannel digital strategy and budget across paid channels (SEM paid social content syndication display etc.
• Build out community partnerships and grow our influencer marketing program
• Develop a testing roadmap and conduct A/B experiments to continuously optimize digital performance
• Partner with our Creative team to develop and manage digital assets that are mapped to the customer journey segmented for audiences and aligned to campaign goals
• Be both handson and strategic overseeing between external agencies vendors and internal teams
• Collaborate with internal teams and agencies to create monthly reports distilling key insights and optimization opportunities
• Strategize with Product Marketing to understand funnel performance identify pain points and develop strategies to improve the user journey
• Work with Business Insights to set targets develop datadriven insights and monitor campaign success metrics
• Monitor market trends and competitors recommending actions to improve the sites discoverability

Youll love this job if you

• Enjoy thinking big picture and then diving into the details to get things done adapting plans as needed in a fastpaced environment
• Have a deep curiosity and forwardthinking approachgrounded in data and guided by intuition honed from experience
• Proven ability to take projects from 0 to 1 scaling growth initiatives that drive measurable impact.
• Possess a pinch of snark sass and humor two cups of flexibility and a heaping serving of ambition wrapped in fondant of humility

Qualifications

• 7 years of marketing 5 years optimizing paid media campaigns in SaaS 3 years in productled growth ideally marketing to a technical audience.
• Strong ability to connect digital marketing strategies to customer journeys
• Growth mindset with a drive to unlock new channels partnerships and influencers
• Proficiency in paid search (Google Ads) and paid social (Twitter Reddit LinkedIn) targeting technical audiences
• Advanced analytics and reporting experience using tools like DataStudio Excel Looker SQL etc
• Strong analytical skills for reporting on CAC CPL ROAS and LTV
• Desire to get handson to stay sharp but ability to manage relationships with vendors and collaborating with internal stakeholders
• Meticulous attention to detail with strong project management skills

The base salary range (or hourly wage range if applicable) that Sentry reasonably expects to pay for this position is $129000 to $159000 CAD. A successful candidates actual base salary (or hourly wage) amount will be determined by a variety of relevant factors including without limitation the candidates work location education work and other relevant experience skills and jobrelated knowledge. A successful candidate will be eligible to participate in Sentrys employee benefit plans/programs applicable to the candidates position (including incentive compensation equity grants paid time off and group health insurance coverage). See Sentry Benefits for more details about the Companys benefit plans/programs.

Equal Opportunity at Sentry

Sentry is committed to providing equal employment opportunities to its employees and candidates for employment regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity veteran status or other legallyprotected characteristic. This commitment includes the provision of reasonable accommodations to employees and candidates for employment with physical or mental disabilities who require such accommodations in order to (a) perform the essential functions of their jobs or (b) seek employment with Sentry. We strive to build a diverse team with an inclusive culture where every teammate can thrive. Sentry is an opensource company because we believe that everyone everywhere should have the ability and tools to make great software. Software should be accessible. That starts with making our industry accessible.

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