Assistant Manager - Customer Lifecycle Management
Assistant Manager - Customer Lifecycle Management
Posted on :
06-04-2025
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1 Vacancy
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Job Description
Job Title:Assistant Manager/ Senior Executive Customer Retention Marketing
Job Description:
We are seeking a dynamic and resultsoriented professional to join our marketing team as an Assistant Manager/ Senior Executive for Customer Retention Marketing role. The ideal candidate should have a strong background in customer retention strategies. This role involves creating and implementing campaigns to retain existing customers enhance customer experience and loyalty and drive revenue growth.
Responsibilities:
- Develop and execute customer retention marketing strategies to minimize churn and maximize customer lifetime value.
- Analyze customer data to identify patterns preferences and behaviors leveraging insights to optimize retention campaigns.
- Collaborate with crossfunctional teams including product sales and customer support to align strategies and improve overall customer experience.
- Create targeted and personalized communication campaigns through various channels including email WhatsApp SMS and inapp messaging. Implement strategies that effectively reach and engage customers across these various channels.
- Implement A/B testing and analyze campaign performance metrics to continuously improve the effectiveness of retention initiatives.
- Utilize marketing automation tools to set up and manage triggered campaigns based on customer behavior and engagement.
- Collaborate with the data analytics team to measure and report on key performance indicators related to customer retention.
- Stay informed about industry trends best practices and emerging technologies in customer retention marketing.
Qualifications:
- Master/ Bachelors degree in Marketing Business or a related field.
- Proven experience34 years)in customer retention marketing with a focus on driving customer loyalty and reducing churn.
- Strong analytical skills with the ability to interpret data and make datadriven decisions.
- Excellent communication and interpersonal skills to collaborate effectively with internal teams.
- Familiarity with marketing automation tools and CRM systems such as Clever Tap.
- Resultsdriven mindset with a commitment to achieving retention and revenue goals.
- Creative thinking and problemsolving skills to develop innovative retention campaigns.
If you are a passionate marketer with a track record of successful customer retention initiatives we encourage you to apply. Join our team and contribute to the success of our company through effective customer retention strategies.
Required Experience:
Manager
Employment Type
Full Time
Key Skills
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