Assistant Marketing Manager - Performance Marketing Media
Assistant Marketing Manager - Performance Marketing Media
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1 Vacancy
Job Description
Get to Know the Team
Grabs Digital & Performance Marketing Team consists of digital experts and passionate marketers. They lead both traditional and strategic dynamic device buying channels to grow market reach and reengage users. They use internal user operation levers and traffic management products to enhance user acquisition efficiency and increase channel efficiency.
Get to Know the Role
You will be part of Grabs Performance Marketing Team responsible for optimizing and automating channel operations. Reporting to the Marketing Head your main responsibilities include managing paid channels implementing gotomarket strategies and applying different measurement systems to refine audience targeting and improve channel efficiency for all business verticals in Singapore market. Youll also focus on A/B testing and datadriven improvements collaborate with crossfunctional teams and develop media investment guidelines for campaigns.
This role is based onsite at Grab Petaling Jaya Office.
The Critical Tasks You Will Perform
- Manage paid channels to support platform MAU and user growth for Omnicommerce.
- Lead channel integration and progress with Product/Tech/Analytics teams.
- Analyse channel performance to set strategies and improve landing pages and ad content.
- Perform heavy A/B testing to improve channel CTR and conversions.
- Collaborate with user growth branding commercial campaign and other departments.
- Develop and implement media investment guidelines for marketing campaigns.
- Create a dataled approach across paid and nonpaid channels.
- Track performance and provide optimization recommendations.
- Deliver postcampaign analysis and create internal materials for regional knowledge building.
Qualifications :
What Essential Skills You Will Need
- 3 to 5 years of experience connecting channel knowledge with internal audience segmentation and landing page strategy.
- Deep insights on channel matrix and buying models with the ability to build methodologies for efficiency uplift.
- Handson experience with Facebook Business Manager Google Ads Manager Appsflyer and Programmatic DSPs.
- Experience dealing with analytical problems.
Additional Information :
Life at Grab
We care about your wellbeing at Grab here are some of the global benefits we offer:
- We have your back with Term Life Insurance and comprehensive Medical Insurance.
- With GrabFlex create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave and give back to your communities through LoveallServeall (LASA) volunteering leave
- We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through lifes challenges.
- Balancing personal commitments and lifes demands are made easier with our FlexWork arrangements such as differentiated hours
What We Stand For At Grab
We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality ethnicity race religion age gender family commitments physical and mental impairments or disabilities and other attributes that make them unique.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
