Director Marketing Strategy - Product Pricing Customer Growth
Director Marketing Strategy - Product Pricing Customer Growth
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Job Description
We are looking for a Director Marketing Strategy Product Pricing & Customer Growth to join our growing team! In this role you will lead the team responsible for planning creating developing and managing Brightspeeds consumer facing product pricing and offer portfolio. You are a strategic analytical and collaborative leader who can synthesize complex marketplace operational organizational technical and customer inputs into effective competitive strategies for driving revenue growth and manage costs. You will need to be customerfocused innovative and a strong communicator who can prioritize their teams work and drive ambiguous projects to completion.
As Director Marketing Strategy Product Pricing & Customer Growth your duties and responsibilities will include:
- Build a diverse team of strategy product pricing and offer experts and lead them to work together and cross functionally to drive the growth of the business
- Work cross functionally with peers across the CMO organization as well as with Ops Finance IT and others and ensure that their team are working and communicating in collaboration with their peers
- Build and maintain the value proposition for Brightspeeds product portfolio including Broadband Internet (Fiber & DSL) Voice (VOIP & POTS) Value Added Services and other elements of the portfolio of things we offer and charge for
- Build and maintain all pricing and offers across Consumer & SMB
- Manage pricing & profitability for proposals for MDU deals
- Develop strategies for subscriber and ARPU growth that leverage product features pricing offers partnerships and other customer experience elements that are upstream from marketing and advertising tactics
- Drive the value proposition and offer roadmap working with marketing operations to balance feasibility capacity and prioritization
- Deploy market tests and trials and work with Analytics and Effectiveness team to understand the impact on results and determine go forward plans
Qualifications :
WHAT IT TAKES TO CATCH OUR EYE:
- Bachelors Degree and 10 Years Experience with 3 Years in a Management Role
- Experience developing and managing direct to consumer or SMB subscription services such as internet wireless insurance financial services SAAS etc.
- 3 years of experience communicating strategic concepts to partners in marketing and sales
- 3 years of experience with financial analysis of pricing including business cases what if scenarios customer lifetime value
- 3 years experience managing to business targets for subscribers ARPU offer spend etc.
BONUS POINTS FOR:
- Knowledge of Telecommunications industry specifically product pricing and marketing tools and tactics
- Experience developing partnerships for Value Added Services with outside technology partners in the content assurance financial and gaming space
#LISS1
Additional Information :
WHY JOIN US
We aspire to contemporary ways of working.
Recognized as a Top Workplace by the Charlotte Observer Brightspeed HQ is located on the 7th floor of the new Vantage South End East Tower in Charlotte NC. We prioritize hiring talent in the Charlotte area whenever possible to make it a truly vibrant destination for our hybrid workforce. At Brightspeed we have roles that are designated as remote hybrid office or fieldbased depending on the position business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why Because Brightspeed recognizes the value of finding the best talent for the job wherever they may be.
We offer competitive compensation and comprehensive benefits.
Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical emotional and financial health. Brightspeed offers a comprehensive benefit program including competitive medical dental vision and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits.
Diversity equity and inclusion are at the center of our grounding belief in Being Real.
When we bring our authentic selves to work everyone is better as a result. A diverse team helps us be fierce advocates for more accessible inclusive and highquality internet because we believe doing so promotes equity in the communities we serve.
Brightspeed is an Equal Opportunity Employer/Veterans/Disabled
For all applicants please take a moment to review our Privacy Notices:
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
