Senior Product Marketing Manager RemoteHybrid in San Francisco

About your role

At Rocket Lawyer we believe the law should be accessible to everyone. As a Senior Product Marketing Manager youll play a key role in transforming how millions of people discover engage with and trust our legal solutions. You will have a deep understanding of Rocket Lawyers target customer and our core value proposition while leading the strategy and influencing the of customer acquisition experiences across the entire journeyfrom first impression to longterm engagement. This is a highly visible and impactful role partnering closely with crossfunctional teams including Product Growth Design Data Science and senior leadership.

Youll join a collaborative missiondriven marketing team that thrives on creativity experimentation and customer empathy. We value diverse backgrounds and perspectives and believe theyre essential for delivering experiences that truly resonate with our customers. This role is ideal for someone whos both a strategic thinker and a handson doercomfortable with data design conversations and driving experiments that lead to measurable impact.

How you will make a difference day to day

• Collaborate with the Product Management and the Product Design teams to evolve our conversion and onboarding experience so that it aligns with competitive and industry best practices
• Work with the Product Management Data Science and Finance teams to create & execute a hypothesisdriven experimentation roadmap on all critical customer conversion surfaces
• Partner with SEO Brand Design and Web teams to shape a website experience that reflects our value proposition and connects with diverse customer segments
• Deliver actionable insights through customer research user testing and data analysis to guide product decisions
• Create clear compelling messaging frameworks that align with our brand voice and resonate across all customer touchpoints
• Analyze customer behavior using tools like Google Analytics and FullStory to identify opportunities for improving conversion and engagement
• Act as a connector between Product Marketing and Growth to ensure a cohesive experience across acquisition and lifecycle campaigns
• Promote a culture of inclusion and customer empathy within crossfunctional teams
• Stay up to date with the latest trends in acquisition marketing ideal audience behaviors/interests/expectations bringing new ideas and valuable insights informing new channels experiences technologies and best practices
• Monitor the competitive landscape analyzing competitors acquisition strategies and identifying opportunities to differentiate
• Present insights updates and recommendations clearly to senior leadership

What youll need

• 8 years of experience in product marketing growth marketing or acquisition strategy within a SaaS or consumerfocused digital business
• Proven track record of driving results through experimentation and datainformed decision making
• Strong collaboration skills and experience working across multiple teams including Product Design and Data
• Deep understanding of customer journeys from acquisition through engagement and retention
• Experience leading user research efforts and synthesizing insights into actionable plans
• Excellent written and verbal communication skills with a knack for storytelling and stakeholder alignment
• Selfstarter mentality with the ability to manage multiple priorities in a fastpaced environment
• Bachelors degree in Marketing Business or a related fieldor equivalent work experience

A plus if you have

• Familiarity with legal tech or other regulated industries
• Experience working with tools like Figma FullStory or similar
• Background in launching new products and supporting integrated marketing campaigns
• Understanding of generative AI and how it can enhance customer experiences

Not sure if you meet all the qualifications Apply anyway! We value diverse experiences and encourage you to bring your unique talents to our team!

Benefits & Perks

• Comprehensive health plans (including Medical Dental and Vision insurance for fulltime employees)
• Unlimited PTO
• Competitive salary packages
• Life insurance
• Disability benefits
• Supplemental Optional Life Insurance Benefits
• FSA Options Optional
• HSA with Company Match
• 401k program with Company Match
• Fertility Assistance and Planning options
• Wellhub & ClassPass fitness platforms
• Comprehensive Pet Insurance options
• Financial Wellbeing & Student Loan Program access
• Access to additional Mental Health & Wellbeing resources
• Pretax Commuter/Transit Benefits
• Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates

Interview Process:

• Recruiter Phone Screen
• Role Assessment(s)
• Hiring Manager Interview
• Panel Interviews
• Final Interview

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