Global Marketing Director
Global Marketing Director
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Job Description
Blockchain is the worlds leading software platform for digital assets. Offering the largest production blockchain platform in the world we share the passion to code create and ultimately build an open accessible and fair financial future one piece of software at a time.
We are looking for a dynamic and strategic Global Director of Marketing to lead our marketing efforts at Blockchains London office.
As Director of Marketing you will own and execute Blockchains brand and marketing strategy ensuring alignment with our overarching marketing and communications vision. Reporting to the President you will collaborate closely with the executive leadership team to develop and implement a highimpact marketing strategy that enhances brand awareness drives user acquisition and fosters community engagement.
This role is ideal for a strategic handson marketing leader who thrives in a fastpaced environment. The successful candidate will leverage a diverse range of media and digital channels to elevate Blockchain.coms industry presence positioning us as a global leader in the space.
WHAT YOU WILL DO
- Define and execute a content and thought leadership strategy to position Blockchain as a trusted authority and educator in the cryptocurrency space.
- Develop and optimize datadriven marketing campaigns to accelerate user acquisition engagement and monetizationfostering a culture of experimentation A/B testing and continuous iteration.
- Collaborate crossfunctionally with leaders from our retail institutional and B2B verticals to inform product development identify productmarket fit and successfully launch new products features and token listings.
- Lead brand strategy and communications working closely with the comms team and external consultants to ensure a consistent trustbuilding brand narrative across all channels.
- Own and drive marketing performance setting clear KPIs measuring ROI and ensuring efficient allocation of resources to maximize scalable sustainable growth and impact.
- Build mentor and scale a highperforming marketing team spanning CRM social media content product marketing and other key disciplines.
WHAT YOU WILL NEED
- 710 years of marketing experience ideally in a fintech start up or web3 company
- 3 years of people management experience.
- Deep understanding of the crypto market.
- Strong analytical skills and a datadriven mindset.
- Experience with digital marketing tools (appsflyer amplitude iterable).
- A background in product marketing or working closely with product managers (preferred).
- Experience managing a globally distributed team (preferred).
- Experience with regulatory and compliance challenges (preferred).
COMPENSATION & PERKS
- Fulltime salary based on experience and meaningful equity in an industryleading company
- Hybrid model working from home & our office in Central London (SoHo)
- Work from Anywhere Policy up to 20 days to work remotely
- ClassPass
- Budgets for learning & professional development
- Unlimited vacation policy; work hard and take time when you need it
- Apple equipment
- The opportunity to be a key player and build your career at a rapidly expanding global technology company in an emerging field
- Flexible work culture
Blockchain is committed to diversity and inclusion in the workplace and is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race religion color national origin gender gender expression sex sexual orientation age marital status veteran status disability status or any other characteristic protected by law. This policy applies to all employment practices within our organization including hiring recruiting promotion termination layoff recall leave of absence and apprenticeship. Blockchain makes hiring decisions based solely on qualifications merit and business needs at the time.
You may contact our Data Protection Officer by email at Your personal data will be processed for the purposes of managing Controllers recruitment related activities which include setting up and conducting interviews and tests for applicants evaluating and assessing the results thereto and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 61(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by the Controller which are the solicitation evaluation and selection of applicants for employment.
Your personal data will be shared with Greenhouse Software Inc. a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controllers behalf. Accordingly if you are located outside of the United States your personal data will be transferred to the United States once you submit it through this site. Because the European Union Commission has determined that United States data privacy laws do not ensure an adequate level of protection for personal data collected from EU data subjects the transfer will be subject to appropriate additional safeguards under the standard contractual clauses.
Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment. Under the GDPR you have the right to request access to your personal data to request that your personal data be rectified or erased and to request that processing of your personal data be restricted. You also have the right to data portability. In addition you may lodge a complaint with an EU supervisory authority.
#LIHybrid
Required Experience:
Exec
Employment Type
Full Time
