Vans Senior Manager Wholesale Marketing
Vans Senior Manager Wholesale Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
As part of the WHSL Marketing team this role will develop and execute accountspecific marketing programs across multiple consumer categories such as lifestyle outdoors and skate. You will work crossfunctionally to align product priorities with marketing support through GTM touchpoints. Your passion for collaboration as well as a consumerfirst mindset will impactfully bring our stories to life in the marketplace.
Join the Vans Family
Vans is the original action sports footwear company rooted in authenticity and creativity. Founded in 1966 we have thrived on a legacy of impacting our greater community through four pillars: action sports music art and street culture. We are constantly inspired by the creative voyagers within our company and community. For them creativity is about the journey not just the output. Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.
At Vans our culture sets us apart and influences everything we do. We are driven by our five values: We have HEART also referred to as the Van Doren Spirit. We are relentlessly CURIOUS about our consumers and the world around us. We are UNAPOLOGETICALLY AUTHENTIC and whole heartedly believe the most Off the Wall thing you can do is be yourself. We are driven by a spirit of INGENUITY. And we are passionate about local COMMUNITIES. And most of all we are a family that has fun together.
At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced equal opportunities thrive and everyone is empowered to reach their greatest potential.
By joining our family you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.
How You Will Make a Difference
What you will do:
- Lead the account marketing team focused on supporting the entire wholesale distribution. Tight integration within the team and across sales must result in the creation of a fresh and transformative account marketing planning process.
- Leads regional WHSL approach to product marketing by consumer category. In close partnership with the regional Merchandising and Brand Marketing teams the SR Manager Account Marketing will create and present marketing plans that leverage regional input and maximize full regional distribution (including CA . The SR Manager Account Marketing will then directly implement those plans in the region.
- Crossfunctionally you will collaborate with regional Merch Sales & Brand Marketing (amongst others) through seasonal GTM milestones.
- Build and manage accountspecific budgets in order to plan execute measure and analyze marketing strategies properly.
How you will do it:
- Establish foster & grow strong relationships with external Wholesale accounts and internal functions across all levels.
- Lead all marketing plans with a consumerfirst mindset remaining relevant with cultural trends traveling the market and developing an understanding of accountspecific target consumers.
- Think creatively and proactively to find marketing solutions in a frequently evolving marketplace.
What success looks like:
- Build brand affinity by driving and visibility of Vans marketing initiatives throughout the US Wholesale environment.
- Effective collaboration and communication with internal and external stakeholders to achieve alignment towards a common goal.
Free To Be Inclusion & Diversity
As a missionled performance driven company we strive to foster a culture of belonging based on respect connection openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates allowing them to bring their authentic selves to work every day.
Skills for Success
Years of Related Professional Experience: 57 years
Educational Position Requirements:
A formal education and subsequent undergraduate/graduate degrees are nice to have but we are most interested in your total experience and professional achievements.
What we expect you already know:
- Ability to work in an open environment with crossfunctional partners
- Comprehensive understanding of traditional and digital marketing channels inclusive of onsite social media paid media instore and experiential.
- Selfmotivated and have a burning curiosity to innovate learn and grow.
- Strong communicator who is comfortable presenting regularly.
- Must be a detailoriented team player. Your ability to projectmanage act tactically and problem solve are essential to this role.
What we will teach you:
- The Vans product categories and consumer segmentation as it relates to our Wholesale business.
- Introduction to internal crossfunctional counterparts and Wholesale account partners.
- Timeline of all critical GTM milestones as well as develop understanding of our marketing calendar.
VF Guiding Principles: Live with Integrity Act Courageously Be Curious Act with Empathy and Perservere.
Whats in it For You
Were in the business of unleashing human potential driven by the ideas energy and commitment of our people. Thats why we offer comprehensive benefits that encourage mental physical and financial wellbeing for all VF associates. When it comes to benefits were the total package. Go to MyVFBenefits and click on Looking to Join VF to learn more.
Our Parent Company VF Corporation
VF is one of the worlds largest apparel footwear and accessories companies connecting people to the lifestyles activities and experiences they cherish through our family of iconic outdoor active and workwear brands. At the heart of our journey lies our companywide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. Its the reason we come to work every day. Its a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals together. This is our calling. Learn more at vfc
We just have one question. Are you in
Hiring Range:
$120960.00 USD $151200.00 USD annuallyIncentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan sales incentive orcommissionpotential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation: You can review a general overview of each benefit program offered including this years medical plan rates on www.MyVFbenefits and by clicking Looking to Join VF Detailed information on your benefits will be provided during the hiring process.
Please note our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position we comply with all local state and federal laws.
At VF we value a diverse inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status domestic partner status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability please contact us at . VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.
Pursuant to all applicable local Fair Chance Ordinance requirements including but not limited to the San Francisco Fair Chance Ordinance VF will consider for employment qualified applicants with arrest and conviction records.
Required Experience:
Senior Manager
Employment Type
Full-Time
