VP Creative

The Vice President of Creative is a critical member of the Madison Reed marketing leadership team and strategic role for the Madison Reed brand. As the Vice President of Creative you will play a pivotal role in shaping the overall creative vision and direction for Madison Reed. You will lead the creative strategy for all brand initiatives including the overarching aesthetic and tone & voice for the brand brand campaigns product launches photography and videography direction as well as omni channel creative . The ideal candidate will be a forwardthinking leader with extensive experience in developing breakthrough emotionally arresting elevated modern creative for consumer brands (beauty and hair care preferred) an understanding of consumer trends and the ability to drive innovation through compelling creative storytelling.

This role reports to the Chief Marketing Officer is full time and remote. While remote this position should expect to be able to travel up to 40 from home including but not limited to team meetings Quarterly Business meetings trips to contract manufacturers and companysponsored events.

The base salary range for this position is between 190k and 250k. At Madison Reed we aim to pay competitively. Factors which may affect starting pay within this range may include geography/market skills education experience and other qualifications of the successful candidate.

Responsibilities:

Creative Leadership & Strategy:

• Develop global creative vision strategy and direction across brand touchpoints that helps differentiate the Madison Reed brand and ensures excellence in the of this vision and consistency across all channels and touchpoints.
• Own and champion the creative brand DNA aesthetic & tone and voice for the brand
• Lead inspire and mentor a highperforming team fostering a culture of creativity collaboration and innovation.
• Build out and oversee art direction photography/videography editorial digital design print design and packaging design teams
• Partner with key stakeholders including Marketing Product Development and Omni Sales Channel teams to bring a breakthrough brand strategy and experience to life and ensure creative initiatives help achieve the brands growth and business objectives.
• Inspire creative team to innovate in how the brand comes to life creatively across channels; foster an environment of curiosity and creative experimentation
• Stay ahead of industry trends consumer insights and emerging technologies to keep the brand at the forefront of the beauty and hair color space.
• Coown and manage creative budget with Sr. Director of Marketing & Creative Operations

Campaign Development:

• Lead creative team in the annual and seasonal brand and product creative development from concept to omni channel
• Oversee the creative of integrated marketing campaigns ensuring they resonate with target audiences and elevate the brands positioning.
• Accountable for all creative asset development including omnichannel brand presence (i.e. instore VM/collateral site email paid/growth marketing social and video content product marketing videos emerging channels etc.

Brand Identity & Messaging:

• Ensure brand messaging and creative is clear compelling and consistent across all creative outputs from advertising to packaging and web experiences.
• Maintain a deep understanding of the brands voice ensuring it aligns with the companys values and connects with diverse customer segments.

Collaboration & Crossfunctional Alignment:

• Collaborate with the Chief Marketing Officer and senior leadership to ensure creative strategies drive business goals.
• Ensure all internal/agency partner output is in line with overall brand strategy and objectives
• Partner with external agencies photographers videographers and designers to execute creative projects to the highest standards.

Innovation & Creativity:

• Drive the creative evolution of the brand identifying new opportunities for brand and product campaigns digital content and customer engagement.
• Leverage insights from consumer behavior market trends and social media to inform and inspire new creative concepts.
• Deep understanding and passion for creative across rapidlyevolving digital channels

Qualifications:

• Bachelors degree in Design Marketing Creative Writing Advertising Fine Arts or related field and 15 years of experience working in a creative capacity in the global consumer products market
• Hands on design experience and/or copywriting with 10 years experience
• Strong portfolio that demonstrates creative innovation aesthetic sensibility and deep understanding of beauty and fashion trends.
• Proven track record of successfully leading and executing highimpact creative campaigns across multiple platforms.
• Expertise in digital media including social media video content and ecommerce.
• Strong leadership skills with the ability to manage and inspire a team of creatives.
• Exceptional communication and presentation skills with the ability to influence senior leadership and crossfunctional teams.
• Excellent brand building and team leadership skills
• Strong ability to build teams from scratch and scaled to meet growing business demand
• Proven change agent and ability to swiftly mobilize teams to changing demands
• Leverages deep expertise of competitive landscape and trends
• Demonstrates influential leadership; respects and incorporates the needs of stakeholders
• Possesses a high degree of organizational agility; must be productive in a fastpaced entrepreneurial culture and thrive in an environment of rapid decision making frequently changing priorities and the ability to get products to market quickly
• Highly collaborative with the ability to work across multiple departments and lead crossfunctional teams.
• Passion for the beauty industry and a deep understanding of consumer preferences in the hair care and color space.

Why Join Us

• Competitive salary and benefits package.
• Opportunity to lead and shape the creative vision of a fastgrowing and innovative beauty brand.
• Collaborative and dynamic work environment.
• Access to cuttingedge tools and resources to bring your creative ideas to life.

If youre a creative visionary with a passion for beauty and innovation wed love to hear from you!

Big on Benefits:

The Perks Glad you asked...

• Comprehensive Medical Dental and Vision Benefits
• Generous Paid Time Off program
• Company Paid Short and Long Term Disability and Life Insurance
• 100 Company Paid Mental Health Benefits
• HSA Employer Contributions
• 401k Participation
• Parental Leave Program
• Learning and Education Programs
• Madison Reed Gratis Discounts on Hair Color Bar Services and Products
• Company Sponsored Events Surprise and Delights
• But wait theres more

We are Madison Reed.

Were disrupting a $50 billion industry.

Since 2013 weve offered our clients the option to truly own their beauty with a revolutionary choiceyour place or ours At home hair color or Hair Color Bar services Our business is truly omnichannel with the option to order or subscribe through our website pick up in store at our Hair Color Bars or make an appointment at one of our Hair Color Bar locations. At our Hair Color Bars clients can choose from a variety of color services from licensed cosmetologists permanent hair color roots only hair gloss highlights and more. With the launch of our mens line in 2020 were shaking up the $50 billion hair care industry with products that continue to raise the bar for doing your own hair at home.

We live our values.

Here at our San Francisco headquarters and in every Hair Color Bar nationwide we truly live our valuesLove Joy Courage Responsibility and Trust. Our values inform everything we do from how we treat our clients to how we treat every member of our fastgrowing team. Our founder & CEO Amy Errett has fostered a oneofakind culture based on transparency accountability and fun; where diversity and inclusion are of utmost importance and every team member feels supported to succeed.

We are hair color that breaks the rules.

Our commitment to the ultimate client experience paired with our dedication to product innovation and the latest beauty technology has attracted a devoted consistentlygrowing base of fans converts and color evangelists. We love what we doand it shows.

Join us in our mission to live life colorfully and make personal care more personal.

ALERT: We are aware of a scam whereby imposters are posing as employees from Madison Reed. Beware of anyone requesting financial or personal information.

At Madison Reed we take pride in creating a bestinclass candidate experience. During the recruitment process no recruiter or employee will request financial or personal information (Social Security Number credit card drivers license or bank information etc. from you via text or email. If you are suspicious of a job posting or jobrelated email mentioning Madison Reed let us know by contacting us at

Information for Recruiters: Madison Reed only accepts resumes directly from candidates. Madison Reed does not accept unsolicited resumes from staffing vendors including recruitment agencies and/or search firms and does not pay fees to any such vendors for any unsolicited resumes.

Madison Reed is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race color ancestry national origin religion or religious creed mental or physical disability medical condition genetic information sex (including pregnancy childbirth and related medical conditions) sexual orientation gender identity gender expression age marital status military or veteran status citizenship or other characteristics protected by state or federal law or local ordinance. Madison Reed has a zero tolerance for discrimination racism xenophobia or misogyny in any form in our workplace. We strive to create a workplace where everyone feels empowered to bring their full authentic selves to work every day.

Pursuant to the San Francisco Los Angeles and New York City Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Required Experience:

Exec