Head of Marketing Analytics mfd
Head of Marketing Analytics mfd
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Job Description
Effective marketing is the cornerstone of how our business succeeds efficiently driving high volumes of quality traffic to our platform. Our MarTech stack is incredibly sophisticated and challenging with real potential to drive the growth of our business.
The Marketing Analytics team work closely with all our channel teams providers and vendors to ensure the highest level of ROI possible for our marketing campaigns. Whether it be in managing providers ensuring our costs and revenue are accurately allocated tracking marketing efficiency or running experiments you will be leading a team of superb Marketing Analytics professionals and working closely with world class vendors and partners.
You will be joining at a very exciting time for Omio as we expand from our European base and open up new routes across southeast Asia and the Americas (currently 3500 carriers across Bus Train Flights and Ferries) while significantly growing our global user base 15M unique visitors per month).
Your main responsibilities are to lead a team across the following areas:
Work closely with the CMO and channel leads in setting the future direction of all Marketing activity.
Make a significant contribution to budget allocations across all channels.
Ensure full tracking integration with marketing platforms maximising value by keeping up with all technology improvements from our partners and in the wider MarTech space.
Lead on vendor selection and maintain vendor relationships.
Provide robust highquality views on cost and revenueallocation across channels leading to a clear understanding of ROI at the campaign level.
Track and report on campaign/channel performance for a range of audiences (senior leadership channel heads etc)
At Omio we work really closely with Product and Tech to develop a full funnel approach for customer acquisition so your responsibility will also include the analytical support for the end to end acquisition funnel in web and apps..
Qualifications :
Required that you have:
Leadership & Team Development: Extensive experience leading teams of Marketing Analysts in a complex highspend multichannel environment with a strong track record of career development and mentorship.
Budget & Vendor Management: Proven ability to set and track marketing budgets manage vendor relationships and lead contract negotiations.
MarTech Expertise: Deep knowledge and passion for the MarTech industry including vendors providers and innovative approaches.
Experience of running different types of experimentation both within marketing campaigns and product development.
Data & Cloud Proficiency: Strong understanding of the Modern Data Stack cloud architecture and servicesspecifically on GCPwith expertise across the entire data stack various models and highvolume data systems.
Data Analytics & Modelling: Experienced in handling large datasets applying different data modelling paradigms and understanding the tradeoffs involved in selecting models. Expert in SQL and other analytical languages (e.g. R/Python).
Change Management: Skilled in leading nontechnical and semitechnical teams through complex change processes ensuring smooth transitions and adoption.
SolutionOriented Mindset: Passionate about working with numbers with excellent analytical skills and a bias toward action and problemsolving.
Fluent in English; additional languages are valued at Omio.
Desirable if you have:
GA4 Adjust Braze GCP
Experience in a highvolume B2C business
Travel industry experience
University degree in Business Engineering Economics Statistics Mathematics or a similar field; 7 years of relevant work experience preferably in ecommerce
Additional Information :
Whats in it for you #LifeAtOmio
- Have an impact. With innovation and smart technology we are changing the way people travel and you too can have an impact on this ride
- A competitive and attractive compensation package
- Subsidized Urban Sports Club membership
- A diverse team of more than 45 nationalities
Diversity makes us stronger
We value diversity and welcome all applicants regardless of ethnicity religion national origin sexual orientation gender gender identity age or disability.
Hiring process and background checks
At Omio we work in partnership with Giant Screening once a job offer has been accepted Giant will be engaged to carry out background screening. Giant will reach out to you via email and occasionally via telephone/text message so that they can gather all the relevant information required. Consent will be requested prior to any information being passed to our services company.
Recruitment scams: Important notice
Protect yourself from scammers Omio wants to ensure your ongoing safety during the application process at Omio. Please keep in mind potential scammers impersonating Omio recruiters (mainly via a global professional networking site and messenger apps).
Remember Omio never requests payment or sensitive personal information during the recruitment process. All official job opportunities are exclusively posted on our careers page. If you suspect fraudulent activity report it to Remember to crossreference against our careers page if you question the authenticity stay vigilant and protect yourself from recruitment scams.
Intrigued Apply here in English.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
