Director Digital Marketing

Description

Tyler Technologies is looking for a Directorof Digital Marketing to join our Marketing team in the Plano TX office! The Directorof Digital Marketing will lead a multifunctional digital marketing team and oversee the strategic use of digital marketing channels to effectively reach and engage Tylers target audiences.

This individual will be responsible for defining channel marketing strategies and leading a highperforming team to activate and deliver highimpact marketing campaigns through the effective use of email social media SEM webinars paid advertising and sponsorships. This experienced leader will bring vision strategic agility and a datadriven approach to maximize the effectiveness of Tylers digital marketing channels.

Candidates will bring extensive experience in the strategic use of digital marketing channels to drive business growth. They will have a proven ability to coach and develop high performing teams influence marketing investment strategies and manage strong partnerships with advertising agencies. Candidates will require strong communication project management and analytical skills and have the ability to influence across all levels of a large complex organization.

This role will serve as a partner to businessfacing marketing teams and will require strong business and financial acumen to ensure alignment with Tylers growth priorities. The ideal candidate will bring 10 years of digital marketing and leadership experience with a proven track record for delivering measurable business results.

This leadership position will play a critical role in advancing the strategic use of digital marketing channels to support Tylers priority growth initiatives. Success in this role will require very strong crossfunctional relationships and alignment with Tylers business marketing teams. This senior leader will have high expectations for defining and implementing digital marketing strategies that increase Tylers brand awareness and fuel a demand generation engine that consistently delivers highquality actionable leads for Sales.

The director will need to architect and communicate a clear vision build support and momentum in newly defined strategies effectively influence change encourage innovative thinking and foster an inclusive and collaborative team culture.

Responsibilities

Strategic Leadership:

• Develop and oversee the of comprehensive digital marketing and advertising strategies that align with Tylers marketing objectives and business growth targets.
• Define digital marketing goals KPIs and success metrics ensuring marketing campaigns and tactics are datadriven and measurable.
• Partner with crossfunctional marketing teams to ensure a cohesive and unified approach to the orchestration and delivery of integrated marketing campaigns.
• Continuously analyze digital marketing trends audience insights and competitor strategies to identify opportunities for continuous improvement.

Team Management:

• Lead mentor and inspire a team of digital marketing professionals to maximize potential and impact
• Provide performance feedback and professional development opportunities to foster a culture of innovation and excellence.
• Build depth and breadth of subjectmatterexpertise across Tylers digital marketing channels

Campaign Oversight:

• Oversee the activation and delivery of integrated marketing campaigns and tactics through strategic use of email marketing social media SEM webinars advertising & sponsorships.
• Ensure consistency of messaging branding and audience targeting across digital marketing channels
• Manage strategic partnerships with external advertising agencies.

Performance Analysis & Reporting:

• Establish KPIs and performance benchmarks across digital marketing channels
• Utilize data & analytics to measure report and optimize marketing channel and campaign performance
• Influence and apply datadriven decisioning to increase marketing ROI and maximize business impact

Innovation and Optimization:

• Stay uptodate with the latest industry trends tools and technologies integrating best practices into digital marketing strategies.
• Explore new channels and tactics to enhance the digital presence and reach of Tylers brand including advanced targeting AIdriven personalization and emerging social platforms.
• Drive innovation in campaign tactics audience segmentation and customer journeys to continuously improve client experiences.

Qualifications

• Bachelors degree in Marketing Communications Business or related field; MBA or relevant advanced degree preferred.
• 10 years of experience in digital marketing
• Minimum of 3 years in a leadership role
• Proven expertise in managing and optimizing digital channels such as email social media SEM webinars and paid advertising.
• Experience managing >$1M annual marketing budget
• Strong analytical skills with a datadriven mindset and experience using analytics tools (e.g. Google Analytics) and ad platforms (e.g. Google Ads Facebook Ads Manager).
• Exceptional leadership and communication skills with a track record of managing highperformance teams.
• Ability to thrive in a fastpaced resultsoriented environment with a focus on continuous improvement and innovation.