Director Segment Marketing
Director Segment Marketing
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
$ 200900 - 289100
1 Vacancy
Job Description
At Bloom Energy our vision for a world powered by clean reliable and affordable energy is more than just a dreamwere making it reality.
For over two decades weve been at the forefront of the global energy transition pioneering solutions that empower critical industries to thrive in a rapidly digitizing energyintensive world. From revolutionizing power for AIdriven data centers to ensuring resilience for hospitals electric grids manufacturing facilities and utilities our solid oxide fuel cell (SOFC) and solid oxide electrolyzer (SOEC) technologies are redefining whats possible by delivering energy abundance for all. With more than 30000 fuel cell modules deployed worldwide we are the trusted partner for Fortune 100 companies and innovators alike. Our cuttingedge solutions enable unparalleled timetopower capabilities reliability and sustainability ensuring our customers remain ahead in a world where soaring energy demand and intensifying energy scarcity are rapidly becoming the new norm.
At Bloom we thrive on collaboration bold thinking and relentless innovation. We believe that together we can create a brighter more sustainable future while tackling the most pressing challenges of the 21st century.
We are looking for a Director Segment Marketing to join our team in one of todays most exciting technologies. This role will report to Chief Marketing Officer and based in San Jose California. This is a fully onsite in office role.
Position Overview
We are seeking a dynamic strategic and collaborative Director of Segment Marketing to drive our gotomarket strategy for key customer segments. This role is responsible for deeply understanding vertical markets defining segmentlevel messaging and positioning and supporting the integrated marketing programs that drive awareness interest and adoption.
This role blends elements of segment marketing vertical thought leadership and product marketing. Youll act as the voice of the customer internallybringing insights to inform marketing strategy sales enablement and content developmentand as the voice of Bloom externallycrafting compelling tailored narratives that resonate with decisionmakers across industry sectors.
The ideal candidate has deep experience marketing to technical or regulated industries and thrives at the intersection of strategy data storytelling and .
Role and Responsibilities:
Segment strategy and prioritization: Develop deep understanding of target verticals (e.g. data centers manufacturing healthcare public sector) including customer needs industry trends and competitive dynamics.
Messaging and positioning: Create and maintain differentiated segmentlevel value propositions and messaging frameworks tailored to business and technical decisionmakers.
Industry narratives and content: Partner with communications demand generation and subject matter experts to develop highimpact segmentspecific content including whitepapers presentations use cases customer stories and executive thought leadership. Contribute to the creation of prospect/customer facing content while delivering key messages in key briefings event keynotes webinars etc.
Gotomarket enablement: Translate segment strategies into actionable tools for Sales including pitch decks battlecards FAQs and objection handling guides. Lead readiness initiatives for major campaigns launches and regional plays.
Campaign and field collaboration: Work with demand generation and field marketing colleagues to shape segmentspecific campaign themes audience targeting events and program content. Support localization where needed.
Influencer and ecosystem engagement:Identify and cultivate relationships with key influencers analysts policy leaders and industry organizations within priority segments. Build thirdparty validation and amplify Blooms thought leadership through partnerships speaking opportunities and content collaboration.
Customer marketing and advocacy:Partner with Service and Sales teams to turn satisfied customers into advocates. Develop case studies testimonials references and comarketing opportunities that demonstrate value and build trust within each segment. Develop and drive Client Advisory boards and Customer conference.
Customer and market insights: Conduct qualitative and quantitative research (directly and via partners) to uncover buying criteria persona needs and barriers to adoption. Feed insights into content product and campaign strategy.
Crossfunctional alignment: Act as the connective tissue between marketing sales product and policy teamsensuring Blooms GTM approach reflects the realities of our customers and their operating environments.
Performance measurement: Define KPIs for segment marketing success such as awareness engagement influence on pipeline and sales enablement usage. Use data to inform ongoing prioritization and optimization.
Skills and Experience:
BS/BA degree and 10 years of B2B marketing experience including segment marketing industry marketing or product marketing in complex or regulated markets.
Proven success in owning vertical GTM strategy and across enterprise or public sector segments.
Strong understanding of how to tailor messaging content and programs to different personas industries and buying stages.
Experience working with Sales Demand Gen and Product teams to drive alignment and .
Exceptional storytelling communication and presentation skills
Comfortable translating technical and policydriven information into compelling narratives.
B2B Enterprise marketing in highly technical market a must. Experience in consulting a plus. Energy infrastructure industrials or cleantech experience preferred.
Bloom Energy is an equal opportunity employer and makes employment decisions on the basis of merit. We are committed to compliance with all applicable laws providing equal employment opportunities. All qualified applicants will receive consideration for employment without regard to race sex color religion national origin protected veteran status or on the basis of disability. Bloom Energy makes reasonable accommodations consistent with applicable laws for the known physical or mental limitations of an otherwise qualified applicant or employee with a disability who can perform the essential job functions unless undue hardship would result.
Bloom Energy is committed to fair and equitable compensation practices. The total compensation for this position includes standard company benefits and is based on various factors including but not limited to relevant skills and experience.
Salary Ranges:
$200900.00 $289100.00Required Experience:
Director
Employment Type
Full-Time
