App Marketing Manager
App Marketing Manager
Posted on :
05-04-2025
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1 Vacancy
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Job Description
An App Marketing Manager is responsible for developing and executing strategies to drive user acquisition engagement and retention for a mobile app. This role requires a blend of marketing expertise analytical thinking and understanding of the mobile app landscape.
Responsibilities:
- Market Research and Planning:
- Conduct market research to understand target audience competitor analysis and app store trends.
- Develop a comprehensive app marketing plan with specific goals target KPIs and budget allocation.
- Identify and stay updated on the latest mobile marketing trends and technologies.
- Campaign Management:
- Create and manage multichannel marketing campaigns across various platforms (App Store Optimization (ASO) Search Engine Marketing (SEM) Social Media Marketing (SMM) influencer marketing etc..
- Manage paid advertising campaigns (e.g. Google Ads Apple Search Ads) to drive app downloads and user acquisition.
- Develop and execute organic user acquisition strategies through content marketing app store optimization and social media engagement.
- App Store Optimization (ASO):
- Conduct keyword research and optimize app title description and screenshots to improve app store ranking.
- Monitor app store ranking and make adjustments to ASO strategy as needed.
- Analytics and Reporting:
- Track and analyze app marketing campaign performance using relevant metrics (impressions clicks downloads installs user engagement etc..
- Generate reports to measure campaign effectiveness identify areas for improvement and optimize future campaigns.
- Communication and Collaboration:
- Collaborate with internal teams (product development design) to ensure a seamless user experience.
- Effectively communicate marketing strategies performance metrics and recommendations to stakeholders.
Skills and Qualifications:
- Proven experience in mobile app marketing or a related field
- Strong understanding of digital marketing channels (ASO SEM SMM etc.
- Experience with mobile app analytics and reporting tools
- Excellent analytical and problemsolving skills
- Strong communication written and verbal skills
- Ability to work independently and manage multiple projects simultaneously
- Passion for mobile apps and the everchanging mobile landscape
Additional Requirements (Optional):
- Experience with app development or mobile user experience (UX) principles
- Experience with creative content development (videos social media posts)
- Experience with influencer marketing
Required Experience:
Manager
Employment Type
Full-Time
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