Director of Marketing
Director of Marketing
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Job Description
CLV Group is a premier real estate firm specializing in acquiring developing and managing highquality real estate assets in Canada. Our mission is to deliver exceptional returns through strategic acquisitions professionally managed developments innovative asset management and a commitment to excellence. What we know to be true is that our historic results and continued success are 100 a result of a phenomenal team.
What you may not know about CLV is that we are a team where genuine passion meets success and community is at the heart of everything we do. Were not just real estate experts we are community architects and builders dedicated to improving the regions we operate in. The goal of building better communities is deeply woven into the very fabric of our company and we operate our business through a lens of sustainability and philanthropy to ensure we give back in impactful meaningful ways. This is highimpact community building community development real estate acquisition/development /management including officetoresidential conversions all wrapped up with growth projections that are jaw dropping.
This is an incredible opportunity for top talent looking for careers in real estate. With strategic partners like PBC Development & Construction Management Group Inc. we are creating an environment for combined success to meet our future business goals. We expect to grow on all fronts of our business so will be looking for top talent to join our team.
Find out more about CLV and our communities and our project pipeline here the Role
We are seeking a dynamic and versatile Director of Marketing to lead and scale our marketing function across a fastgrowing portfolio in real estate acquisition development and property management. As a key member of our leadership team the Director of Marketing will develop and execute a comprehensive marketing strategy that drives revenue growth brand leadership resident acquisition and retention and investor confidence to position our company as a premier force in real estate. They will lead and mentor a growing team ensuring marketing remains a revenuegenerating powerhouse that aligns with business priorities.
In addition to the duties typically expected of a seasoned Marketing professional they will be responsible for:
Marketing Strategy & Leadership
- Collaborate with executive leadership to align marketing initiatives with business goals investment priorities and emerging market opportunities.
- Develop and execute a comprehensive scalable marketing strategy to drive awareness engagement growth and longterm business success.
- Establish clear scalable marketing KPIs directly tied to occupancy leasing velocity revenue and investor engagement.
- Oversee marketing initiatives ensuring maximum return on investment. Manage budgets to assess the effectiveness of marketing programs and campaigns.
PerformanceDriven Digital & Social Media Marketing
- Develop highperforming social media strategies that expand brand presence generate qualified leads and support leasing and sales.
- Lead datadriven digital marketing efforts that enhance customer acquisition engagement and conversions.
- Own endtoend of programs and campaigns to drive awareness and adoption spanning multiple channels: email social media paid media virtual events (e.g. webinars) content marketing video and more. Drive brand leadership and positioning.
- Oversee website performance SEO strategy paid advertising and digital campaigns to maximize lead generation and optimize the sales funnel.
Property Marketing & Leasing Acceleration
- Design and execute targeted marketing campaigns that drive preleasing leaseup velocity and occupancy rates.
- Ensure all property marketing efforts contribute directly to faster leaseups stronger renewal rates and increased revenue.
- Oversee property listings pricing strategies and promotional materials to optimize demand and conversions.
- Partner with sales and property management teams to enhance resident engagement and maximize customer lifetime value.
Brand & Creative Leadership
- Lead a brand strategy that enhances market positioning and corporate reputation.
- Direct the development of modern content creative assets and highimpact campaigns that differentiate the company in the industry.
- Ensure all marketing materials align with sales objectives investor confidence and business expansion goals.
Marketing Team Leadership & CrossFunctional Collaboration
- Build mentor and lead a highperformance marketing team ensuring engagement and alignment with business priorities and revenue objectives.
- Foster a culture of excellence innovation and accountability ensuring all marketing efforts are tied to measurable results.
- Collaborate with key stakeholders including executive leadership sales property management and investment teams to ensure marketing strategies support financial performance and corporate success.
- Implement processes and systems that enhance efficiency campaign effectiveness and team productivity.
Qualifications & Experience
This role requires you to be an excellent marketer with a demonstrated ability to identify and focus on highleverage priority initiatives while leading a team to deliver exceptional results. The ideal candidate is passionate about building and executing programs and campaigns that add value. They are detailoriented and well organized capable of handling multiple projects at once and comfortable dealing with ambiguity and managing multiple stakeholders towards a common goal.
Ideal candidates will bring:
- Marketing leadership experience within the Canadian real estate property management or a related industry.
- A passion for scaling with experience in creating repeatable and successful marketing programs that drive growth.
- A strategic and modern marketing mind with a solid understanding of multiple growth marketing channels.
- Proven track record of driving business results through strategic marketing initiatives.
- Strong expertise in performance marketing digital strategy SEO social media and lead generation.
- Experience in developing and executing highROI marketing campaigns that impact leasing sales and corporate revenue.
- Ability to analyze data track key performance metrics and adjust strategies to ensure continuous growth and financial impact.
- Exceptional management skills with a track record of building highperforming teams.
- Ability to influence stakeholders collaborate crossfunctionally and contribute to executive decisionmaking.
We strive to make our website and application process accessible to all users. Accommodation is available upon request for candidates taking part in all aspects of the selection process. Please send an email to and let us know the nature of your request and your contact contact information is for accessibility requests only and cannot be used to inquire about the status of applications.
Our team handles a lot of sensitive information which means we require all candidates that receive and accept employment offers to complete a background check before being hired.
Thank you for your time and desire to join our winning team and to play a critical role in developing future communities across Canada.
Only selected candidates will be contacted. No phone calls please.
We appreciate your interest in exploring an opportunity with CLV Group!
Required Experience:
Director
Employment Type
Full-Time
