Global Strategic Campaign Manager

Description

• Own the overall build and launch of global campaigns with regional assets in multiple Geos and languages.
• Build strong relationships across a global crossfunctional team to ensure achievement of business objectives for demand generation multitouch campaigns
• Works with Regional Leads to define their local campaign adaptation and strategies.
• Applies marketing best practices to determine new opportunities that will improve the customer experience.
  • Develops test plans to refine messaging and drive engagement lift.
  • Build global gotomarket campaign activities with 6Sense paid media plans and on paid social paid search and display to drive engagement across toptarget accounts. Set up global campaigns in LinkedIn Campaign Manager. Manager and optimize Google Ads
  • Manage vendor relationships and launch content syndication campaigns
  • Understand and communicate design principles to create creative ads with our design team.
  • Oversees daytoday communication with the Geos.
  • Setsup tracking and reporting according to the global campaign framework.
  • Defines and implements recommendations regarding how to most effectively engage customers within channels (e.g. cadence frequency etc.
  • Leverages automation to improve processes and productivity and makes recommendations to support an organization growing at a rapid pace.
  • Establishes and continually improves scalable processes that ensure best practices and operational efficiency in campaign and lead management.
  • Partners across teams to deliver work ontime and onbudget.

    Basic qualifications

    • 10 years of professional noninternship marketing experience
    • Experience using data and metrics to drive improvements
    • Experience with Excel or Tableau (data manipulation macros charts and pivot tables) to manipulate and analyze data
    • Experience building executing and scaling crossfunctional programs or marketing campaigns from concept to completion
    • Strong experience with paid LinkedIn Google Ads and experience with SFDC and Marketo
    • Experience with 6sense and PathFactory is a plus!
    • Bachelors degree in business marketing technology or relevant field of study.
    Preferred qualifications
    • Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
    • Experience utilizing systems and tools involving email web analytics and CRM (Marketo 6Sense Salesforce etc. for targeting segmentation reporting for demand generation
    • Highly collaborative and has an affinity for building relationships across teams including business partners external agencies and vendors.
    • Proven understanding of how to use inbound marketing and content marketing to generate more qualified leads.
    • Knowledge of the B2B purchase process and how to identify opportunities to create demand and help accelerate opportunities.
    • Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture leads drive adoption and accelerate growth.
    • Strong quantitative analytical and problemsolving skills. (Comfortable with data analysis and able to use data to make recommendations and drive decisions.
    • Project leadership in digital marketing crossfunctional planning and campaign management.
    • Demonstrated experience managing multiple timesensitive competing priorities simultaneously.
    • Highly collaborative and has an affinity for building relationships across teams including business partners external agencies and vendors.
    • Analytical with a natural curiosity to measure test learn and iterate in order to get the best results possible.

About the team
Exabeam Sales and Marketing is responsible for driving revenue adoption and growth from the largest and fastest growing security SIEM. We interact with leading companies and believe that preparing for the future with AIDriven security operations is critical to customer success.

• • Extensive medical dental and vision coverage to meet your healthcare needs and employer Health Savings Account contribution to help pay for health expenses now or in the future
  • Generous 401(k) employer match to help you save for your future
  • Paid Time off including take what you need flex time volunteer day of service your birthday parental leave holidays and more
  • Widespread learning center for career planning and skill development to grow your career
  • A culture of passionate diverse committed professional