Demand Generation Marketer
Demand Generation Marketer
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$ 175000 - 185000
1 Vacancy
Job Description
About HeyGen
At HeyGen our mission is to make visual storytelling accessible to all. Over the last decade visual content has become the preferred method of information creation consumption and retention. But the ability to create such content in particular videos continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach captivate and inspire audiences.
Learn more atwww.heygen. Visit our Mission and Culture doc here.
Position Overview:
The Demand Generation Marketer at HeyGen will build and scale outbound marketing initiatives for the MidMarket and Enterprise segments through scaled channels. The ideal candidate will have deep expertise in integrated campaigns to drive measurable growth across all funnel stages. Compelling candidates have a proven track record of driving results in a high volume business.
Key Responsibilities:
- You will be a core member of HeyGens GotoMarket team and build innovative and enticing programs to help prospects discover HeyGen
- Shape HeyGens demand generation efforts with a handson approach to ensure rapid quick iterations and continuous improvement
- Youll develop prescriptive DG playbooks/experiments for various segments and collaborate with internal stakeholders experts in residence and other agencies to execute these programs
- Youll be handson across all channels doing things like building LinkedIn campaigns writing outreach messaging planning and hosting events for prospects just to name a few
- Youll craft compelling messaging and copy across landing pages email advertising and Outreach sequences in collaboration with Sales Product Marketing and Content teams
- Youll A/B test landing page and messages to drive meeting bookings.
- Youll partner with the brand team to test and optimize creative concepts for promotion across campaign channels
- Youll continuously analyze campaign performance track key performance indicators (KPIs) across channels and identify areas for continuous improvement
- Youll make strategic decisions to double down on highperforming initiatives pull back on underperforming efforts or grow your team to support continued success
Preferred Qualifications:
- 7 years of experience with deep expertise in b2b demand generation
- Integrated campaign expert
- Especially experienced with content paid social event and outbound tactics
- You get sales processes multithreading and how to play the long game but also ensure quick wins and build a program from 0 to 1.
- Youre obsessed with numbers and datadriven
- You love looking at intent data attribution models and building out closed/won analysis
- You love to create hypotheses and quickly test their validity
- Youre extremely autonomous and are a driver pushing things forward and proactively unblocking barriers on the way to the goal
- Youre spy and fast. You make speed a habit.
- You always manage to just figure stuff out even with limited support or budget
- You love the idea of taking a problem or goal and coming up with new ways to tackle that problem or achieve that goal
- You embody extreme ownership
- You are obsessed with details and process
Salary Range:
$annually
Please note that the salary information is a general guideline only. HeyGen considers factors such as scope and responsibilities of the position candidates work experience education/training key skills and internal equity as well as location market and business considerations when extending an offer.As part of our total rewards package HeyGen offers comprehensive benefits including a 401k plan health benefits generous PTO and a parental leave program.
HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Join us at HeyGen and be part of a team thats making visual storytelling accessible to all!
Employment Type
Full-Time
