Senior Manager - Communications Planning Creative and Player Services

Who We Are

2K is headquartered in Novato California and is a wholly owned label of TakeTwo Interactive Software Inc. (NASDAQ: TTWO). Founded in 2005 2K Games is a global video game company publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2Ks portfolio of worldclass games across multiple platforms include Visual Concepts Firaxis Hangar 13 CatDaddy Cloud Chamber 31st Union HB Studios and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in todays most popular gaming genres including sports shooters action roleplaying strategy casual and family entertainment.

Our team of engineers marketers artists writers data scientists producers thinkers and doers are the professional publishing stewards of 2Ks portfolio currently includes several AAA sports and entertainment brands including global powerhouse NBA 2K renowned BioShock Borderlands Mafia Sid Meiers Civilization and XCOM brands; popular WWE 2K and WWE SuperCard franchises TopSpin 2K25 as well as the critically and commercially acclaimed PGA TOUR 2K

At 2K we pride ourselves on creating an inclusive work environment which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions even if they dont meet every requirement for the role. If youre interested in the job and think you have what it takes to work at 2K we encourage you to apply!

What We Need

As a Senior Manager Communications Planning at 2K you will help drive the development of audiencefirst campaign strategies that align with business goals. Reporting to the Communications Planning Director you will play a key role in executing strategic frameworks developing creative briefs and ensuring that creative and media teams have the insights and direction needed to build impactful campaigns. This role requires a balance of analytical thinking and creative inspiration strong collaboration skills and the ability to translate data into actionable recommendations.

You will work closely with internal teamsincluding Creative and Player Services (CAPS) Business Units (BUs) Insights and Marketing Technologyto craft holistic communication strategies. As a core member of the team you will support the refinement of processes champion audience insights and help bring bestinclass strategic thinking to our marketing efforts.

This is a global role that involves collaboration with regional teams across time zones to ensure communication plans can work across diverse markets.

What You Will Do

Strategy & Audience Insights

• Support the development of integrated communications strategies that align creative and media efforts with business objectives.

• Synthesize audience research using syndicated tools and firstparty data to extract insights and inform campaign development.

• Assist in crafting concise actionable creative briefs that translate strategy into compelling creative direction.

• Stay updated on emerging media trends competitor strategies and player behaviors to refine communication plans.

• Help ensure creative and media strategies are aligned for maximum engagement and effectiveness.

CrossFunctional Collaboration &

• Work closely with creative teams providing them with audience insights messaging direction and strategic support.

• Collaborate with media teams to ensure creative assets are developed in alignment with channel strategies and spend levels.

• Partner with Insights and Marketing Technology teams to refine measurement frameworks and optimize campaign effectiveness.

• Maintain relationships with marketing teams across the organization ensuring seamless integration of communication strategies.

• Act as a key point of contact for BUs helping to align campaign requests with strategic goals.

Storytelling & Thought Leadership

• Assist in crafting persuasive narratives and presentations that communicate complex strategies in a clear compelling way.

• Support senior leadership in advocating for audiencefirst insightdriven marketing approaches.

• Contribute to the evolution of the Communications Planning discipline helping refine best practices and ways of working.

Who We Think Will Be A Great Fit

• 6 years of experience in communications planning strategy or media planning (creative agency experience preferred).

• Experience working at the intersection of creative and media ensuring alignment between messaging and distribution.

• Strong understanding of audience research tools and the ability to extract insights that inform creative and media strategy.

• Skilled at writing concise compelling creative briefs that guide great work.

• Strong storytelling skillsable to translate data and strategy into clear persuasive narratives.

• Comfortable working in a collaborative crossfunctional environment with creative media insights and marketing teams.

• Passion for gaming and an interest in understanding gaming culture and consumer behavior.

• Highly adaptable selfstarter eager to contribute and push projects forward in a fastpaced environment.

As an equal opportunity employer we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform their essential job functions and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing only use 2K accounts.

The pay range for this position in California at the start of employment is expected to be between $114400 and $169300 per Year. However base pay offered is based on market location and may vary further depending on individualized factors for job candidates such as jobrelated knowledge skills experience and other objective business considerations. Subject to those same considerations the total compensation package for this position may also include other elements including a bonus and/or equity awards in addition to a full range of medical financial and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired employee will be in an atwill position and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time including for reasons related to individual performance company or individual department/team performance and market factors.

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