Director Revenue Marketing
Director Revenue Marketing
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$ 200900 - 289100
1 Vacancy
Job Description
At Bloom Energy our vision for a world powered by clean reliable and affordable energy is more than just a dreamwere making it reality.
For over two decades weve been at the forefront of the global energy transition pioneering solutions that empower critical industries to thrive in a rapidly digitizing energyintensive world. From revolutionizing power for AIdriven data centers to ensuring resilience for hospitals electric grids manufacturing facilities and utilities our solid oxide fuel cell (SOFC) and solid oxide electrolyzer (SOEC) technologies are redefining whats possible by delivering energy abundance for all. With more than 30000 fuel cell modules deployed worldwide we are the trusted partner for Fortune 100 companies and innovators alike. Our cuttingedge solutions enable unparalleled timetopower capabilities reliability and sustainability ensuring our customers remain ahead in a world where soaring energy demand and intensifying energy scarcity are rapidly becoming the new norm.
At Bloom we thrive on collaboration bold thinking and relentless innovation. We believe that together we can create a brighter more sustainable future while tackling the most pressing challenges of the 21st century.
We are looking for a Director Revenue Marketing to join our team in one of todays most exciting technologies. This role will report to Chief Marketing Officer and based in San Jose California. This is a fully onsite in office role.
Position Overview
We are seeking a strategic datadriven and resultsoriented Director of Revenue Generation to build and lead integrated programs that drive pipeline and accelerate revenue across key customer segments. This role is responsible for developing and executing scalable strategies that convert education and awareness into actionfrom interest to qualified leads to sales opportunities.
Youll partner closely with Commercial team and across Marketing and other internal stakeholders to create targeted campaigns develop nurture tracks and optimize performance across the buyer journey. The ideal candidate brings best practices from software B2B marketingpreferably in complex technical or industrial marketsand thrives in environments that blend strategic thinking with handson .
Role and Responsibilities:
Targeting & Segmentation: Partner with Commercial team to develop and maintain ICP & a prioritized Target Account List aligning efforts around the highest impact opportunities.
Multichannel revenue campaigns: Design and continuously refine multichannel growth campaigns incorporating earned owned and paid channels. Drive ongoing testing optimization and measurable performance improvements. Build events (owned and thirdparty) as part of the pipeline engine with pre during and postengagement flows. Integrate new capabilities & product updates into demand gen strategy. Develop regional field marketing programs.
Accountbased marketing: Lead the development and of a comprehensive ABM strategy identifying targeting and engaging highvalue segments with personalized highimpact campaigns.
Sales toolkits: Create playbooks nurture scripts and collateral for sales & BDRs to maximize marketing campaigns.
Sales alignment: Collaborate closely with sales leaders and frontline teams to ensure timely lead followup campaign feedback loops and integration of insights into ongoing campaign development.
Pipeline forecasting: Collaborate with RevOps to forecast pipeline coverage and velocity by segment and produce mostly results reporting. Play active role in pipeline reviews.
Lead management: Own the lead lifecycle from initial engagement through sales qualification including lead scoring routing and nurturing programs tailored to key personas and buying stages.
Datadriven optimization: Leverage tools to uncover insights improve conversion rates and maximize ROI.
Marketing technology and infrastructure: Define and evolve the marketing tech stack to support scalable growth. Ensure integration across platforms including AI CRM ABM tools analytics and attribution systems enabling automation personalization and realtime performance visibility.
Growth engine leadership: Build a highfunctioning demand generation engine by aligning marketing sales BDRs and RevOps around shared goals. Streamline operational workflows to drive efficiency and consistency in campaign and followup.
Budget and resource management: Oversee the demand generation budget ensuring smart allocation of resources to drive maximum impact and efficiency across programs and channels.
Team leadership: Recruit mentor and develop a highperforming team across demand generation digital marketing and campaign operations fostering a culture of innovation accountability and continuous learning.
Skills and Experience:
BS/BA degree and 10 years of experience in B2B demand generation growth marketing or revenue marketing role.
Proven success in building pipeline and accelerating revenue within enterprise sales environments.
Experience with ABM strategy and particularly for technical or complex sales cycles.
Proficient with marketing automation CRM and attribution platforms such as HubSpot 6Sense Salesforce.
Strong grasp of digital marketing channels including paid media email SEO/SEM and display.
Excellent crossfunctional collaboration skills and a track record of building strong partnerships with Sales and RevOps.
Highly analytical and metricsdriven; skilled in translating data into action.
Bloom Energy is an equal opportunity employer and makes employment decisions on the basis of merit. We are committed to compliance with all applicable laws providing equal employment opportunities. All qualified applicants will receive consideration for employment without regard to race sex color religion national origin protected veteran status or on the basis of disability. Bloom Energy makes reasonable accommodations consistent with applicable laws for the known physical or mental limitations of an otherwise qualified applicant or employee with a disability who can perform the essential job functions unless undue hardship would result.
Bloom Energy is committed to fair and equitable compensation practices. The total compensation for this position includes standard company benefits and is based on various factors including but not limited to relevant skills and experience.
Salary Ranges:
$200900.00 $289100.00Required Experience:
Director
Employment Type
Full-Time
