Director of Content Marketing
Director of Content Marketing
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$ 163000 - 204000
1 Vacancy
Job Description
Your opportunity
Content Marketing brings the voice of the New Relic brand to life across all written media and strives to make the value of our highly technical products clear to our audience.
Compelling useful engaging content is the fuel for all of our marketing efforts at New Relic. Were looking for a strategic thinkerdoer to own content marketing at New Relic. You will lead strategic and highfunctioning work streams to create a steady sustainable pipeline of content working closely with numerous teams and individuals across the organization.
As a key leader of our Demand Generation / Growth team this role will work closely with Communications/PR Customer Marketing Regional Marketing Product Marketing Sales Demand Generation to create a content strategy and roadmap that maps to the overall company strategy. This role requires a strategic thinker who is passionate about cementing New Relics place as a leader at the forefront of the rapidly evolving Observability market.
What youll do
- Develop and own the content marketing strategy at New Relic aligning with the company strategy and vision to create content that broadens and deepens the companys thought leadership position in the market.
- Manage writers contractors and agencies that work to build and execute our content strategy. Manage the quarterly/annual content marketing budget.
- Collaborate with internal teams to source and develop great content including customer marketing product and technical marketing developer relations communications and demand generation / regional marketing teams.
- Work with all of marketing to help guide roadmap metrics and goals based on market conditions and competitive movements with a primary focus of driving pipeline and revenue for our gotomarket (GTM) teams.
- Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year.
- Partner with broader marketing and sales teams to build successful campaigns around engaging content.
- Perform audits and analysis and develop strategies that bolster New Relics market position. Present learnings and recommendations to marketing and other leaders.
- Evaluate programs to ensure they are driving traffic engagement brand awareness and pipeline for customers and prospects.
This role requires
- 10 years relevant work content marketing experience preferably with a professional IT services company or SaaS software provider and/or working as a journalist covering technology.
- Experience managing regional teams contractors and program budgets.
- A seasoned writer who is a handson contributor and leader. Ability to clearly communicate technical content and product use cases to both technical and nontechnical audiences.
- Deeply connected to the details of strategy as well as tactics and processwhile shepherding the brand with an eye always on the big picture.
- Relevant experience managing content teams to develop comprehensive campaigns
- Expert in trends happening in content strategies. Ability to create content suitable for different media i.e. videos social channels podcasts
- Broad knowledge of global integrated content strategies and campaigns and all areas of marketing. Experience in localization is a plus.
- Intermediate Excel / spreadsheet skills including conducting analysis of data to use in creating compelling content
- Expertise in using SEO best practices to write copy that includes effective keyword placement and working with demand generation teams to ensure content is used most effectively.
Bonus points if you have
- Upper intermediate foreign language (level B2 in Spanish Portuguese other romance languages or Japanese.
- Experience in data analysis web and CRM metrics.
- Experience as a user of Salesforce CRM and/or Marketo Marketing automation.
Please note that visa sponsorship is not available for this position.
The pay range below represents a reasonable estimate of the salary for the listed position. This role is eligible for a corporate bonus plan. Pay within this range varies by work location and may also depend on jobrelated factors such as an applicants skills qualifications and experience.
New Relic provides a variety of benefits for this role including healthcare dental vision parental leave and planning and mental health benefits a 401(k) plan and match flex timeoff 11 paid holidays volunteer timeoff a discounted employee stock purchase plan and other competitive benefits designed to improve the lives of our employees.
Estimated Base Pay Range
$163000 $204000 USD
Fostering a diverse welcoming and inclusive environment is important to us. We work hard to make everyone feel comfortable bringing their best most authentic selves to work every day. We celebrate our talented Relics different backgrounds and abilities and recognize the different paths they took to reach us including nontraditional ones. Their experiences and perspectives inspire us to make our products and company the best they can be. Were looking for people who feel connected to our mission and values not just candidates who check off all the boxes.
If you require a reasonable accommodation to complete any part of the application or recruiting process please reach out to .
We believe in empowering all Relics to achieve professional and business success through a flexible workforce model. This model allows us to work in a variety of workplaces that best support our success including fully officebased fully remote or hybrid.
Our hiring process
In compliance with applicable law all persons hired will be required to verify identity and eligibility to work and to complete employment eligibility verification. Note: Our stewardship of the data of thousands of customers means that a criminal background check is required to join New Relic.
We will consider qualified applicants with arrest and conviction records based on individual circumstances and in accordance with applicable law including but not limited to theSan Francisco Fair Chance Ordinance.
Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. New Relic does not accept unsolicited headhunter and agency resumes and will not pay fees to any thirdparty agency or company that does not have a signed agreement with New Relic.
Candidates are evaluated based on qualifications regardless of race religion ethnicity national origin sex sexual orientation gender expression or identity age disability neurodiversity veteran or marital status political viewpoint or other legally protected characteristics.
Review our Applicant Privacy Notice athttps://newrelic/termsandconditions/applicantprivacypolicy
Required Experience:
Director
Employment Type
Full Time
