- Develop content strategies that align with brand messaging demand generation and mar-comm goals.
- Plan and manage a content calendar for web social email blogs videos and campaigns.
- Collaborate with design SEO paid media and client teams to deliver integrated content experiences.
- Write and edit high-quality content including blogs whitepapers case studies website copy ad copy and scripts.
- Conduct content audits and gap analysis to optimize existing assets and improve performance.
- Track and analyze content performance using analytics tools and adjust strategy accordingly.
- Ensure content aligns with SEO best practices and brand voice/tone.
- Stay updated with industry trends competitor content and emerging formats.
Requirements
- 3 years of proven experience in content strategy or content marketing (preferably in a B2B/agency environment).
- Strong writing editing and storytelling skills with attention to detail.
- Experience in SEO content creation keyword planning and performance tracking.
- Understanding of the buyer s journey and content funnels.
- Familiarity with tools like SEMrush Google Analytics SurferSEO or HubSpot.
- Ability to lead brainstorming sessions and collaborate with cross-functional teams.
- A portfolio of published work (blog posts campaigns etc.) is mandatory.
Content Writing, B2B, SEO Writing