Marketing Events Manager
Marketing Events Manager
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Job Description
Overview
Job Description: Marketing Events Manager
Primary Functions:
Expected to be a blend of and outcome focused the Marketing Events Manager will be responsible for tasks associated with driving new potential sales leads for Prolifics through event management. Events may be physical or digital and will take the form of Prolificshosted events third party events via sponsorship or joint events with partners. The responsibilities of the Marketing Events Manager are endtoend from event ideation and planning to and budget management to results tracking.
The Marketing Events Manager reports to the Sr. Manager of Marketing and will work closely with both sales and practice leadership.
Responsibilities
- Identify investigate and recommend individual events (tradeshows regional events webinars etc) for alignment to desired goals and outcomes.
- Work with Sales and Practices to create and maintain a plan for events to execute. This plan should be created annually and kept updated through the course of the year.
- Lead generation: Create and distribute content to attract and engage a target audience.
- Proactively contact inbound leads to understand their requirements and assess their validity.
- Qualify leads based on established criteria and document insights for the sales team.
- Campaign management: Develop and optimize campaigns to accelerate lead readiness for sales teams
- Create budgets and justification for approval of individual events. Work with the cofunding coordinator to understand and leverage the various partner cofunding programs available to help fund event .
- Understand and coordinate event contracts/pricing/packages for any third party sponsored events.
- Define and coordinate the of all aspects of an event which may include but is not limited to emails digital advertising social web events listing assets and traffic collateral inside sales guidance and delivery.
- Ensure accurate tracking (in Salesforce) of opportunities and leads generated from executed events. Provide guidance to accounting for correct tracking of all Marketing expenses related to Events.
- Capture and track actual expenses to ensure budget alignment. Work with the cofunding coordinator to ensure receipt of any expected cofunding.
Key Performance Indicators
The below metrics should be generated and leveraged by the Marketing Events Coordinator to measure and continuously improve the results of demand generation activities.
- Optin leads Opportunities and won Revenue generated as a result of events
- Adherence to budget for Event
- Receipt of partner cofunding aligned to Events
Required Qualifications / Profile:
- College degree preferred but not required
- Demonstration of achievement with tenacity and determination
- Articulate clear and with ability to communicate adequately in writing
- Creative mind problem solver can think on feet.
- Positive can do attitude team player
- Experience with event coordination or comparable experience
- Experience working with Salesforce and web conferencing platforms preferred but not required
ADDITIONAL RESPONSIBILITY BULLETS
- Identify speaking opportunities and submit speaker application forms for internal and external candidates at national and regional events.
- Schedule postevent meetings with stakeholders to discuss best practices and lessons learned.
- Evolve and grow livestream series on social media including content development and registrations
Benefits:
Prolifics values our colleagues which is why we offer a comprehensive suite of benefits to those who join our team. We provide a range of benefits to maintain good health wellness and financial security. Its the smartest investment we make.
Prolifics provides a reasonable range of compensation but exact compensation may vary based on skills experience and location.
Required Experience:
Manager
Employment Type
Unclear
