Fractional Chief Marketing Officer
Fractional Chief Marketing Officer
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Job Description
Company Overview:
Our client is the first AIpowered endtoend material management platform for the construction supply chain. By leveraging cuttingedge technology they revolutionize how materials are sourced tracked and managed optimizing efficiency and reducing costs for construction companies.
Job Overview:
We are seeking an experienced Fractional Chief Marketing Officer (CMO) with a strong background in IT companies to lead and execute highimpact marketing strategies. The ideal candidate will be responsible for driving brand awareness demand generation and customer acquisition while positioning the company as a leader in the construction technology space.
Key Responsibilities:
- Develop and execute a comprehensive marketing strategy to drive growth and market penetration.
- Oversee branding positioning and messaging to ensure consistency across all marketing channels.
- Lead digital marketing efforts including SEO SEM social media and content marketing.
- Create and implement datadriven demand generation strategies to acquire and retain customers.
- Develop strategic partnerships and alliances to enhance brand presence.
- Utilize analytics to measure marketing effectiveness and optimize campaigns accordingly.
- Align marketing initiatives with sales efforts to ensure revenue growth.
- Establish thought leadership through content webinars PR and industry events.
- Manage budget allocation and ensure costeffective marketing spend.
Qualifications & Experience:
- Proven experience as a CMO VP of Marketing or Head of Marketing in an IT or SaaSbased company.
- Strong understanding of B2B marketing particularly in the construction supply chain or industrial tech sectors.
- Expertise in demand generation performance marketing and brand strategy.
- Experience in leveraging AIdriven marketing tools and data analytics.
- Handson experience with CRM marketing automation and lead nurturing platforms.
- Strong leadership and team management skills.
- Excellent communication and storytelling abilities.
- Experience working in a fractional or consulting capacity is a plus.
Contract Type: Fractional/PartTime (Flexible hours based on business needs)
Work Schedule: The candidate should be able to work according to US Pacific Time (PT) hours covering both synchronous and asynchronous hours as required.
How to Apply:
If you are a strategic marketing leader with experience in IT companies and a passion for AIpowered innovations in construction tech we would love to hear from you. Please submit your resume and a brief cover letter detailing your experience and achievements.
Employment Type
Full Time
