Sr Manager Brand Planning Operations
Sr Manager Brand Planning Operations
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Salary Not Disclosed
1 Vacancy
Job Description
BRAND PLANNING
Oversee the brand planning process integrating strategies and insights from all brand functions into a cohesive clear and concise narrative for annual planning deliverables ensuring alignment with the organizations overall goals.
Offer strategic support to the brand leadership team facilitating decisionmaking for annual business planning.
Establish structure and provide guidance to the brand leadership team setting clear expectations for deliverables and fostering an environment of innovation.
Identify consumer and business opportunities within brand marketing and offer recommendations based on qualitative and quantitative analysis to drive action across all brand pillars.
Manage organizational changes effectively ensuring the company adapts to new opportunities and challenges
Leverage synthesized market research consumer insights brand health metrics company analytics and progress reports to drive the development of the annual business plan and mid to longterm strategy
Lead Cross Functional Team meetings across Brand to align on major business initiatives in year pivots and forwardlooking go to market strategy
Own brand standards development documentation and enforcement across PointofSale Product Marketing Shopper Marketing Initiatives Advertising and Student & Field marketing
Promote continuous improvement in our planning processes and tools utilizing technology and automation wherever possible.
BRAND OPERATIONS & REPORTING
Facilitate strategic decisionmaking by analyzing key data and presenting insights to leadership for actionable outcomes.
Facilitate business case opportunity process across Brand
Provide regular updates on project status to senior management identifying risks and proposing solutions when necessary
Develop and own ongoing reporting process to communicate holistic Brand Marketing results learnings and best practices
Identify opportunities in and improve upon the Brand teams critical processes platforms and ways of working
Deliver ad hoc analysis against tight deadlines as defined by the SVP of Brand
Remain current on consumer social industry and business insights and trends that may have an impact on Red Bulls growth
STRATEGIC PROJECT MANAGEMENT
Oversee and manage annual business planning timelines for the RBNA brand team ensuring alignment with national regional and global stakeholders.
Accountable for successful Region Brand planning process and delivery ensuring cross functional deliverable timelines are met and local plans deliver on the National Brand Marketing strategy and direction
Develop a comprehensive calendar of key meetings across regional national and global teams that ultimately deliver on crossmarketing business objectives
POINT OF SALE
Establish the vision and strategy for brand standards in the trade.
Direct the development of a Premium Brand Presence at Retail
Establish Ways of Working between Brand and all cross functional teams in both Santa Monica and the regions to drive more impactful POS
Own the communication of the POS Strategy for Marketing overall throughout the year and during the Business Planning process
Lead the commercialization of annual calendar through InStore Messaging by overseeing campaigns and of all POS suites at both the national and regional level
Initiate PointofSale strategic recommendation on an annual cycle across both Brand & Sales; including campaign & tactical efficacy
Deliver commercial results by recommending and guiding implementation of creative infrastructure that leads to increased consumer pull
PEOPLE MANAGEMENT
Guide and cultivate the growth of direct reports
Provide direct reports with guidance on daily tasks and effective work .
Ensure accountability for direct reports deliverables to team and crossfunctional partners
Oversee performance management including providing constructive feedback and conducting written reviews as needed.
Qualifications :
8 years of experience in the Consumer Packaged Goods (CPG) industry with a focus on Brand Management/Marketing is possessed.
Experience in Business/Management Consulting and/or CPG products is considered a plus.
A strong customer service aptitude with a highly collaborative approach and an ability to work with all levels of the organization from Field Level to Executive Management is demonstrated.
A track record of robust analytical and problemsolving skills is maintained. The ability to interpret sales data analyze results and provide actionable recommendations is proven.
Excellent oral and written communication skills and the ability to present both internally and externally to retailers are possessed.
Technical information is explained in a simple way that establishes rapport persuades others and gains understanding.
Additional Information :
This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $115280 to $172920 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
