Marketing Insights Manager

This London based role reports to the Client Insights Lead Visa Europe as a key member of the European Insights and Analytics team a diverse high performing team helping Visa and our clients to grow customer engagement through actionable insights analytics and measurement.

The successful applicant will support Visa client advisory (e.g. banks merchants and partners) across the Europe region with a bias towards UK Ireland Nordics and Baltics (UK&I and N&B). This person will engage stakeholders with a consultative approach as a subject matter expert on insights including relevant research techniques.

Primary expectations of the role will be to work closely with client facing colleagues to diagnose opportunities to deliver value add insights and measurement projects to clients as well as bringing thought leadership from internal resources such as immediate EU Insights and Analytics colleagues and Visas global insights community.

You will develop collaborative relationships with adjacent advisory teams within Visa such as VCA (Visa Consulting and Analytics) and Marketing Services to bring unified value to clients.

At this persons disposal will be a broad roster of bestinclass insight vendor as well as skilled data scientists who work with Visas rich transactional database.

Whilst foremost being part of the EU I&A team this role will also naturally develop close ties to the UK&I and N&B marketing team who are responsible for Visas brand health and delivering best in class consumer client and B2B marketing to drive business growth across the region.

Key responsibilities:
Provides expertise in market and customer research for Marketing Services and Visa Consulting projects translating business questions into research objectives and advising on the best methodologies.
Ensures quality of research proposals and outputs to deepen client engagements.
Infuses client deliveries and proposals with thought leadership and strategic recommendations driving client satisfaction and repeat engagements
Manages and maintains a preferred research vendor list identifying the best vendor for each project at the best price
Manages pipeline of insights projects contributing to delivery of regional revenue target through consultative sales and effective project management
Collaborates closely with other advisory teams including Marketing Services Merchant VCA to ensure joined up approach to client engagement
Works with the Visa data science team to ensure measurement support for client campaigns utilizing transactional data
Connects with broader Insights teams within EU and Visas global insights community to bring thought leadership to support RFPs or general client engagements

Qualifications :

• Significant experience in similar client or agency side role. Consulting experience preferred
• Knowledge and ideally experience within financial services or payments industry
• Strong commercial acumen sales aptitude and proactive relationship builder
• Effective dataled storyteller with experience in generating insights that shape marketing strategy and planning. Strong written and verbal communication skills
• Rigorous attention to detail and defensible insights
• Welldeveloped research experience including strong understanding of qualitative (e.g. ethnography) and quantitative techniques (e.g. segmentation concept testing conjoint)
• Experience working effectively with crossfunctional teams managing complexity and concurrent projects. An active team player
• Proficient in MS applications including Excel and Power Point
• Proficiency in English to predominantly service clients in the UK&I and N&B region
• Relevant graduate degree preferred

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Additional Information :

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work :

No

Employment Type :

Fulltime