Senior Marketing Manager

Team Summary 

The Visa team of Japan comprises of a highly motivated bunch of problem solvers who create impactful experiences for our clients. Here at Visa we strive to excel with our partners via strong collaboration we look to enable and inspire all players in the ecosystem to drive electronification of payments in the two markets.   

What a Senior Manager of Client Marketing does at Visa 

The individual will be delivering locally relevant marketing programs that deliver on Visa Japans Marketing objectives and driving brand preference through various marketing activities such as brand advertisement product marketing and cross border marketing. In addition this position will support leading marketing activities that would support new payment flows working closely with client and agencies. 

Key to Visas marketing agenda is the ability to use insight and data driven approach to identify business opportunity drive Visa transactions and grow revenues that helps transform Visa business through the planning and effective implementation & tracking of marketing strategies for Visa Brand Products Digital and Promotion Partners across key stakeholders. This role also needs to collaborate with merchant and client marketing team to drive overall B2B2C success and VAS/VIK revenues. 

The Senior Manager for Consumer marketing will report to the Head of Consumer Marketing Japan. 

Key Responsibilities include: 

• Closely working with CRM Product Regional and Global team to implement integrated marketing plan to achieve agreed business goals and execution priorities. 
• Drive consumer marketing campaigns with key clients to support client business and Visas strategic prioirities 
• Serve as the brand & marketing steward ensuring our brand is always presented in alignment with brand vision and purpose 
• Develop and deliver data-driven multi-channel marketing & communication strategies in ways that resonate with our target audiences and achieve desired results 
• Develop and implement integrated marketing plans to support the agreed marketing strategies and achievement of business and brand objectives 
• Develop programs that integrate B2C and B2B approaches 
• Develop and maintain good agency relationships with inspiration respect and mutual passion 
• Ensure full alignment with audit and compliance requirements 
• Oversee all administrative deliverables related to consumer marketing project management and VAS including but not limited to marketing approvals procurement processes contract management and VIK process management in full compliance with Visas policy and process. 
• Be responsible to oversee other marketing activities as assigned and upon business context and requirements. 

Why this is important to Visa 

Successfully handling this position will allow Visa to meaningfully support our clients and partners to excel in their marketing initiatives hence directly driving our common interest in stabilizing and growing clients and Visas businesses. 

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications :

What you will need 

• Bachelors degree preferably Marketing/ Communications or equivalent 
• Post Graduate degree (Masters) preferred 
• Minimum 10 years of proven experience of related consumer & client marketing management top-tier Financial Payments Technology or FMCG industry preferred from client or agencys side  
• Strong in marketing planning communication execution campaign performance tracking 
• Digital marketing experience will be an advantage  
• Exposure in consumer research (qualitative quantitative)  
• Strong in analytical thinking complex project management and budget management. 
• Passion for Visa business technology innovation with high energy and intelligence 
• Strong presentation interpersonal communication and negotiation abilities 
• Possess high learning agility 
• An independent individual yet a reliable team player 
• Native-level proficiency in Japanese / Business-level English  

What will also help  

• Champion creativity bold ideas and new ways of doing things 
• Proactively seeks new ways of problem solving and collaboration  
• Innovates quickly when new information surfaces 
• Asks bold and stretching questions to challenge status-quo in a constructive manner  
• Actively engages in and promotes an environment of inclusion and diversity of thought 
• Solutions-focused and connects the dots to leverage the best of Visas assets and resources  
• Stakeholder management skills. Especially client-servicing skills client-centricity mindset.  
• Superb communication skills. Communicates openly honestly and respectfully 
• Demonstrates energy openness collaborative and positive responses when tackling challenging different views and perspectives and views complicated tasks as engaging or motivating. Strongly collaborates with Visa local and regional teams.  
• Quickly recovers from any setbacks and adapts quickly to changes in the environment  
• Stays current and up to date with latest innovation digital trends research skills and education/ development 
• An ability to work effectively in a matrix decision-making organization 
• Strong verbal and written presentation skills  

Additional Information :

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work :

No

Employment Type :

Full-time