Director of eCommerce Marketing
Director of eCommerce Marketing
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Job Description
At SmartBear we believe building great software starts with qualityand were helping our customers make that happen every day. Our solution hubsSmartBear API Hub SmartBear Insight Hub and SmartBear Test Hub featuring HaloAI bring visibility and automation to software development making it easier for teams to deliver highquality software faster. SmartBear is trusted by over 16 million developers testers and software engineers at 32000 organizations including innovators like Adobe JetBlue FedEx and Microsoft.
Director of eCommerce Marketing
We are seeking an experienced Director of eCommerce Marketing to spearhead our marketing strategic direction and of our ecommerce business across a SmartBears suite of products toward our mission of revolutionizing software quality. This pivotal role owns our eCommerce numbers and focuses on leveraging web strategies messaging online sales and digital marketing as well as pricing tactics to boost ecomm pipeline and conversions. Collaborating with teams across product management UI/UX marketing finance and data analytics the Director will enhance user engagement increase conversion promote adoption and expand our selfservice eCommerce operations. The ideal candidate will have a strong background in ecommerce digital marketing and team leadership with a proven track record of driving revenue growth in a technologyfocused environment.
What youll do:
- Strategic Planning and : Develop and manage a comprehensive eCommerce strategy to enhance our website products and customer engagement delivering a seamless selfservice buying experience.
- Content and Website Management: Collaborate with product marketing and digital teams to enhance eCommerce user experiences focusing on optimizing content navigation and checkout processes to improve conversion rates and customer satisfaction.
- Business Reviews: Lead crossfunctional teams in regular strategic reviews providing insights and updates to the Senior Leadership Team.
- Performance Analytics: Manage and enhance digital presence using targeted marketing strategies SEO CRO and social media utilizing analytics to inform decisions and drive innovation.
- Innovation and Process Optimization: Drive continuous improvement by implementing industry best practices and exploring new eCommerce opportunities.
- Pricing Promotions and Incentives: Develop and manage pricing strategies and promotional offers to optimize partner success assessing the effectiveness and overseeing partner incentive programs.
- UX/UI Optimization: Partner with technology stakeholders to optimize UX/UI based on data and customer feedback.
Qualifications:
- Bachelors or Masters degree in Business Marketing ECommerce or a related field.
- 710 years of progressive ecommerce experience with at least 5 years in a leadership role preferred.
- Proven track record of driving revenue growth through ecommerce channels.
- Experience in the technology sector is highly preferred.
Skills:
- Strategic Planning and : Mastery in formulating and deploying comprehensive ecommerce strategies to drive business growth.
- Data Analytics and Insight Generation: Expert in utilizing data analytics to derive actionable insights and inform strategic decisions.
- Strategic Pricing & Promotions:Experience developing partner pricing and promotion strategies that balance business growth with partner success.
- Leading with Influence: Skilled at working across sales marketing and product teams to align on shared objectives.
- Technical Skills: Indepth knowledge of ecommerce systems SaaS platforms and digital marketing technologies including specific subscription management platforms (e.g. Stripe ChargeBee) analytics tools (e.g. Google Analytics Tableau) or CRM systems (e.g. Salesforce).
- Growth Mindset: Analytical approach to measuring and optimizing effectiveness and finding creative ways to overcome challenges and circumvent barriers.
- Urgency and Adaptability: Act with urgency and thrive in a fastpaced growth environment.
- Communications:Excellent communication and interpersonal skills to present at Executive level.
Why you should join the SmartBear crew:
- You can grow your career at every level.
- We invest in your success as well as the spaces where our teams come together to work collaborate and have fun.
- We love celebrating ourSmartBears; we even encourage our crew to take their birthdays off.
- We are guided by a People and Culture organization an important distinction for us. We think about our team holistically the whole person.
- We celebrate our differences in experiences viewpoints and identities because we know it leads to better outcomes.
Did you know
- Our main goal at SmartBear is to make our technologydriven world a better place.
- SmartBear is committed to ethical corporate practices and social responsibility promoting good in all the communities we serve.
- SmartBear is headquartered in Somerville MA with offices across the world including Galway Ireland Bath UK Wroclaw Poland and Bangalore India.
- Weve won major industry(product and company) awards including B2B Innovators Award Content Marketing Association IntellyX Digital Innovator and BuiltIn Best Places to Work.
SmartBear is an equal employment opportunity employer and encourages success based on our individual merits and abilities without regard to race color religion gender national origin ancestry mental or physical disability marital status military or veteran status citizenship status age sexual orientation gender identity or expression genetic information medical condition sex sex stereotyping pregnancy (which includes pregnancy childbirth and medical conditions related to pregnancy childbirth or breastfeeding) or any other legally protected status.
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Required Experience:
Director
Employment Type
Full Time
