Head of Performance Marketing
Head of Performance Marketing
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Job Description
Build the Future of Wellbeing
Do Your Lifes Best Work
If modern wellbeing were redesigned from scratch it wouldnt live in a GPs office or a cluttered supplement aisle. It would be digital-first beautifully curated and powered by data that actually helps you feel your best.
Thats what were building at Healf - an ecommerce platform at the intersection of personalised health and curated wellbeing. We connect customers with the worlds most effective products across EAT MOVE MIND and SLEEP and were just getting started.
We combine culture-shaping storytelling cutting-edge health tech (like our new blood testing platform Healf Zone) and a best-in-class product experience to help people build rituals that work.
Backed by investors behind Soho House Alo Yoga Cult Beauty and Innocent were scaling fast and redefining how the world shops and lives well.
About the Role
Were looking for a performance marketing leader with strong paid media experience to drive our customer acquisition strategy. This role is ideal for someone whos scaled e-commerce brands through rigorous performance marketing and is ready to take strategic ownership while managing high-performing agency partners.
Youll own our core acquisition engine overseeing external partners guiding creative strategy and aligning paid media efforts with broader growth objectives. At the outset youll manage a paid search agency so strong channel knowledge and the ability to set clear direction and targets are essential.
Key Responsibilities
Performance Marketing Strategy
- Own strategy and performance across all paid media channels with a core focus on paid search (Google etc.) and paid social (Meta TikTok etc.).
- Oversee and manage our paid search agency partner ensuring execution is aligned with business goals and performance targets.
- Lead creative testing and optimisation in collaboration with our brand team using data to inform messaging format and channel mix.
- Work with our SEO and content teams to grow organic performance and support full-funnel efficiency.
Retention & Lifecycle
- Oversee CRM app and subscription initiatives to improve repeat purchase rates and maximise LTV.
Align acquisition and retention strategies for a cohesive customer experience
Cross-functional Collaboration
Partner with the Head of Growth and senior leadership to align channel performance with company targets.
Provide clear reporting and insights across performance marketing efforts surfacing growth opportunities and risks.
Help build internal capabilities over time while continuing to guide agency and external partnerships
What we need from you
- 5 years of performance marketing experience in 50m ARR hyper-growth businesses
- Exceptional problem-solving skills with the ability to translate data insights into actionable strategies.
- Outstanding leadership abilities with experience in building and managing cross-functional teams.
- A relentless drive to achieve ambitious targets and a proven ability to operate in a high-paced evolving environment.
Why Join Healf
- Do your lifes best work Build something that matters with a team that moves fast and aims high
- Surround yourself with A talent Youll work with high-performers who care deeply and raise the standard every day
- Be a builder This isnt a cog-in-the-machine role. Youll help shape our voice culture and growth
- Wellbeing is the lifestyle From office yoga to Healf Zone insights everything we do is rooted in our pillars: EAT MOVE MIND SLEEP
Benefits (UK)
- 50% staff discount on all products
- Premium Wellhub membership access 1000s of gyms yoga & fitness studios
- Weekly in-office yoga
- Complimentary sauna ice bath sessions
- 5-day summer team retreat
- Hybrid working: 3 days/week in our London office (or open to exceptional remote candidates)
Employment Type
Full Time
