Senior Campaign Marketing Manager - Canada

About the role:

We are looking for a skilled and dynamic Sr. Campaign Marketing Manager to join our Canada Marketing Team. In this role you will design execute optimize and measure highimpact campaigns and programs that drive brand awareness generate demand and solidify Samsaras position as the leader in connected operations across Canada. The ideal candidate is a handson fullstack marketer with exceptional project management skills and a proven track record of successfully creating and launching fullfunnel campaigns. This highly collaborative role involves building strong partnerships with central and regional marketing teams while working closely with other gotomarket (GTM) functions to achieve shared goals.

This is a remote role open to candidates residing anywhere in Canada.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in realworld impacthelping to keep the lights on get food into grocery stores reduce emissions and most importantly ensure workers return home safely.
• You are the architect of your own career: If you put in the work this role wont be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development countless opportunities to experiment and master your craft in a hyper growth environment.
• Youre energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative ambitious ideas for our customers.
• You want to be with the best: At Samsara we win together celebrate together and support each other. You will be surrounded by a highcalibre team that will encourage you to do your best.

In this role you will:

• Manage the development of integrated marketing campaigns in Canada encompassing online and offline channels including digital social media print events and more
• Create campaign narratives working closely with the Canada Marketing Director and sales leaders and then collaborate with marketing channel owners to deliver this narrative into the market
• Prioritize resourcing into marketing channels that are best positioned to hit pipeline goals understanding which channels will resonate with each target segment
• Work closely with sales enablement and top of funnel business development teams to ensure sales and marketing activity is aligned
• Assess and adapt global campaigns setting a regional approach that maximizes the use of available marketing materials while keeping the Canadian market at the core
• Monitor and evaluate campaign performance metrics to evaluate effectiveness and ROI and identify areas for future improvement
• Champion role model and embed Samsaras cultural values (Focus on Customer Success Build for the Long Term Adopt a Growth Mindset Be Inclusive and Win as a Team) as we scale globally and across new offices

Minimum requirements for the role:

• 5 years of experience in regional marketing field marketing and/or demand generation
• Proven record in creating adapting and executing marketing programs for pipeline generation with a strong understanding of demand generation channels
• Outstanding project management and organizational aptitudes with the ability to prioritize amidst many moving pieces and deadlines
• Experience using analytics to identify the impact and effectiveness of marketing programs and their impact throughout the sales funnel
• Excellent communication and storytelling skills (written verbal and visual)
• Selfstarter: A highly motivated professional who requires minimal supervision and shows initiative with ideas that support marketing strategy and goals
• Bachelors degree or equivalent experience

An ideal candidate also has:

• Familiarity working in the Canadian market
• Business French fluency is a plus
• A good understanding of B2B sales processes and customer journeys
• Expertise in B2B marketing tech stacks including Salesforce Marketo and On24

Required Experience:

Manager