Marketing Manager

With a clear focus on lead generation the Marketing Manager develops marketing plans and campaigns including copy messaging and marketing communications materials. As a key member of the marketing organization working closely with Sales and Product Marketing stakeholders the Marketing Manager plays a strategic role on the design orchestration and delivery of the lead generation programs as well as measuring and reporting results and success metrics.

PRIMARY RESPONSIBILITIES

• Manage the implementation of gotomarket plans necessary to meet the Sales revenue goals.
• Develop execute and manage comprehensive marketing plans for integrated multitouch marketing campaigns including webinars tradeshows seminars emails landing pages content syndication advertising social media collateral and blog posts SDR follow up in close collaboration with the Sales Marketing Customer Success Partner and Product teams.
• Support Sales by generating new highquality leads and promoting the Trintech brand and products across our vertical markets.
• Contribute to the development implementation and optimization of lead nurturing and ABM programs while measuring performance conversions and pipeline contribution
• Partner with Product Marketing Subject Matter Experts Partners and Sales Teams to develop and produce all campaignrelated materials such as industry briefs eBooks whitepapers customer stories web content social media use cases and more as needed.
• Establish clear project timelines and ensure materials are completed and campaigns are executed as scheduled avoiding any delays that would negatively impact on the sales pipeline.
• Deeply understand Trintechs products to ensure all campaign materials have strong customercentric messaging compelling narratives and effectively communicate the business value and benefits of our solutions.
• Help drive and coordinate where needed the creation of customer case studies press releases events and communications.
• Coordinate demand generation marketing campaigns with Sales to guarantee proper and swift followthrough and eliminate the risks of losing potential opportunities. Brief Sales teams prior to campaigns launches to ensure alignment and optimization of results
• Monitor campaign impact on lead quality opportunity conversions and pipeline velocity by actively tracking the results of the deployed activities and identifying improvements to implement.
• Responsible for managing budget plan forecasting and ROI reporting.

PREFERRED EXPERIENCE

• Bachelors degree in business or technology. Masters degree a plus
• 35 years previous experience in marketing B2B technology products/solutions
• 3 years recent experience working in B2B Marketing for a large global technology company is a plus
• Previous experience in B2B customer facing roles such as Sales or Presales is a plus
• Established track record of managing the development and of B2B multitouch marketing campaigns for product launches and/or lead generation
• Demonstrated experience and excellence in delivering customer centric messaging materials and communications

TECHNICAL SKILLS

• MarTech:
  • Strong experience with Marketing Automation Platform (Marketo Preferred)
  • Good familiarity with Salesforce
  • Experience with ABM platform 6sense Preferred)
• Advanced capabilities in Microsoft Office Suite (Word PowerPoint Excel)

PERSONAL SKILLS

• Excellent writing and interpersonal communication skills
• Strong customer focus and business acumen; has a passion for business value
• Handson cando attitude. Selfsufficient and proactive in solving problems
• Strong project management skills ability to effectively prioritize multiple projects
• Strong crossfunctional collaborator and ability to build close relationships with sales stakeholders
• Driven and resilient
• Organized analytical skills
• Ability to follow directions and work independently

At our core Trintechers stand committed to fostering a culture rooted in our core values Humble Empowered Reliable and Open. Together these values guide our actions define our identity and inspire us to continuously strive for excellence in everything we do.

Should you require (or need) accommodations throughout any stage of the recruitment process please provide your requirements toand we will work with you to accommodate your needs.

All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or status as a protected veteran.

Trintech Inc. is a participant in the federal EVerify program. This program allows employers to confirm the eligibility of their employees to work in the United States through an electronic verification process.

As required by law we will verify the identity and employment eligibility of all persons hired to work at Trintech. For more information about EVerify including your rights and responsibilities please visit www.everify