Job Title: Marketing Manager
Job Summary
We re seeking a strategic and creative Marketing Manager to lead our marketing initiatives and drive business growth. In this role youll be responsible for planning developing and executing effective marketing strategies that align with our organizational objectives. You ll manage marketing operations oversee campaigns and help shape the company s brand presence across all platforms.
Key Responsibilities:
- Develop implement and evaluate integrated marketing strategies to meet business goals
- Manage and coordinate marketing advertising and promotional efforts
- Conduct and analyze market research to identify trends customer insights and competitor activities
- Lead the development and execution of marketing plans for new and existing products
- Expand digital and social media marketing efforts
- Track marketing project performance and optimize for results
- Report on key performance indicators (KPIs) and return on investment (ROI)
- Manage and allocate the marketing budget effectively
- Collaborate closely with sales and product teams to align messaging and goals
- Oversee the creation of marketing materials and presentations
- Liaise with external partners including media and advertising agencies
- Stay current on industry trends and marketing best practices
Requirements
Qualifications & Experience:
- Bachelors degree in Marketing Business or related field (Master s a plus)
- Proven experience in developing and managing successful marketing strategies
- Strong knowledge of digital marketing tools and platforms
- Proficient in customer and market research analysis
- Experience with marketing software and analytics tools
- Familiarity with product marketing and brand management
Core Competencies:
- Collaboration & Communication Skilled at engaging stakeholders and managing rossfunctional teams
- Digital Fluency Uptodate with digital tools platforms and trends
- Critical Thinking Able to develop strategic solutions based on sound analysis
- Analytical Mindset Comfortable with datadriven decisionmaking
- Creativity & Innovation Capable of designing impactful and original campaigns
- Strong leadership presentation and project management skills
- Adaptability problemsolving and decisionmaking abilities